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Case Studies - We've got this!

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

Retail store gains national exposure on Undercover Boss

Posted by Axia Public Relations

PR firm secures coverage and manages social media during live broadcast

 

Shoppers World, a family-owned discount department store chain, is aiming to grow from 40 stores in 11 states to 500 stores nationwide. CEO Sam Dushey determined that the best insight he could get, as the company expands, would be firsthand experience working in the store aisles, side by side with the store’s employees – without being recognized.

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Topics: National, Consumer Goods, medium companies, private companies, Retail, Undercover Boss

Public Relations Firm helps Adecco gain national visibility

Posted by Jason Mudd

 

When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations.

 

For more than a decade, Axia's delivered results, including increasing awareness, understanding, trust and consideration for the staffing firm's eight speciality staffing divisions.

 

By positioning our client's leaders as subject matter experts (SMEs), through targeted earned news media coverage among its 250 local branches, industry trade media and national news media reaching candidates (consumers) and employers (businesses).

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Topics: Media Relations, Most Popular Case Studies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm, Public Companies, global

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors, Insurance

PR firm increases Brightway Insurance's call volume by 300 percent

Posted by Jason Mudd


When State Farm exited Florida's home insurance market after a busy hurricane season, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert for news media and consumers looking for a solution for State Farm's quick exit on Florida homeowners.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Professional Services, Large Companies, medium companies, Retail, Consumer Services, B2C, Franchisors, Avalon

Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Topics: Media Relations, Consumer Goods, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism, Public Companies

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