America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Tech Staffing Company
A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.
Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
Superior Group of Companies
Superior Group of Companies needed help with its 100-year-old company’s rebranding. This campaign utilized the news and social media to raise awareness of Superior Group of Companies’ name change and rebranding. As a result, the campaign earned 101 news placements with more than 36 million impressions and 700,00 social media impressions.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Shoppers World needed expert guidance for its "Undercover Boss" casting and PR services to promote the episode. This campaign pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. As a result, millions of people throughout the country watched the episode air live and Twitter engagement took off as celebrities tweeted about the brand on social media.
Adecco Group (formerly MPS Group), a worldwide staffing firm, needed to promote its brand in local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.
Brightway Insurance wanted to grow its emerging brand. By researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as an expert go-to insurance expert, leading to a 300% increase in call volume in two weeks.