Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.
Southern Comfort hired Axia to promote its brand for “the world’s largest outdoor cocktail party.” Axia secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoting Southern Comfort’s Tailgate Zone event. Axia’s efforts reached more than 432,000 consumers in just two days.
SUPERIOR GROUP OF COMPANIES
Superior Group of Companies hired Axia to help with its 100-year-old company’s rebranding. Axia utilized news and social media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700,00 social media impressions.
Shoppers World sought Axia’s expert guidance for "Undercover Boss" casting and PR services to promote its episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in 160+ outlets, reaching more than 42.3 million consumers.
This is one story in our series on Adecco Group. Read story 2 for more.
Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.
Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.
Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.
It Works! hired Axia to increase its brand and product recognition nationally and globally. Axia developed company and product pitches to promote to top media outlets. More than 900 media outlets ran stories about It Works!, reaching 2.1 billion consumers.
Modis hired Axia to build brand awareness for the global staffing firm outside its industry. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
FIDELITY NATIONAL INFORMATION SERVICES (FIS)
FIS hired Axia to develop an employee environmental program. Axia put together a campaign, developing internal communications and marketing tools. Field offices made environmental improvements and FIS experienced enterprise-wide global success with its GreenLight program.