Some cybersecurity companies have become household names because of their reputation and brand identity. Why do some businesses forge ahead and make a name for themselves while others end up eating their rivals' dust? The answer lies in public relations campaigns—enter Axia PR.
Our PR firm offers a plethora of digital communications solutions for cybersecurity companies to help them facilitate accelerated growth and maximized recognition. We accomplish that via our range of PR solutions that assess, identify, implement, manage, measure, and optimize.
As a PR firm, our overall purpose is to establish and professionally maintain a cybersecurity company's public image. While marketing is focused on promoting and selling a specific product or service, PR is focused on maintaining a company's positive reputation.
Cybersecurity companies immediately benefit from Axia Public Relations being ranked by Forbes as one of America's best PR agencies for 2021! Our public relations campaigns are vast and varied. They are purposefully designed to accelerate the growth of cybersecurity businesses and dramatically help them maximize their online exposure, build their credibility, support their goals, and reach their ideal targets.
Your cybersecurity company can reap rewards from the talents of our award-winning news reporters, public relations consultants, corporate communications experts, information technology professionals, and other vital contributors. Our savvy team is what contributes to our PR firm offering the highest caliber of public relations solutions available in the industry.
Axia PR and its 20 colleagues are positioned across North America, all working with regional and national companies. Your cybersecurity business has an opportunity to harvest the bounties of PR-related activities, including speaking engagements, award nominations at industry-related, high-profile events, podcast appearances, positive press in relevant trade publications and broadcast outlets.
Our core values are embedded in every aspect of our business:
Integrity: We will not compromise with mediocrity regarding any dimension of our business. We honor our commitments and strongly abide by the PRSA Code of Ethics.
Ideas: Our innovative solutions fully address business challenges.
Relationships: We never underestimate the paramount importance of building and leveraging mutually beneficial relationships. It remains a top priority.
Results: We drive desired and measurable outcomes with ambition and precision.
Improve: We embrace a 1% improvement every day through our consistent investment in professional development, a powerful component in our PR firm's future success.
Whether you are launching your company or consolidating your growth, our PR firm is ready to work toward a shared goal of creating just the right type of impression and influence that can further elevate your cybersecurity organization’s industry presence.
Our PR firm offers tested tools and technologies in combination with the talents of polished professionals who have a vast wealth of experience. That experience has everything to do with:
PR expertise—We have handled just about every PR scenario imaginable! Our proven track record reflects our mastery in this arena. Axia PR covers crisis management, brand awareness, reputation promotion, and advocacy, all tried-and-true PR strategies tailored to accommodate a growing digital world.
Our PR firm's digital campaigns can be tracked, monitored, and measured so that your cybersecurity team can clearly see the precise value of a dedicated PR campaign. More specifically, you will be able to track which customers and sales directly connect with a particular strategy.
Many PR professionals lack the skill sets required to evaluate the return on investment of their PR campaigns. The explosion of social media platforms and online advertising has revolutionized the way PR is measured, namely by utilizing media monitoring tools that have the ability to accurately measure paid and earned media.
PR insight—Traditional PR—paid advertising in print media, radio and TV spots, etc.—is part of offline content and is comparatively ineffective and inadequate when contrasted with inbound marketing.
Through our inbound marketing services, higher readership and viewership of online content becomes a distinct and powerful advantage. Our inbound marketing involves laser-focused digital approaches embedded within specific PR strategies. These solutions are all designed to attract, engage, and retain customers for cybersecurity companies like never before! Axia PR is proud to be an inbound marketing partner with HubSpot.
Value-driven approaches—Our cybersecurity clients do not pay a fee for the individual components of a given project. Instead of tracking hours, our customer-centric approach most frequently utilizes a flat-rate billing system, catering to ease and convenience for our clients.
Axia PR goes well beyond paid media and pursues the bigger picture. We thoughtfully and carefully intertwine news media, social media, and web media in just the right amounts, at just the right times, in just the right ways to achieve maximized results and desired outcomes.
Let's break down these services we offer in a bit more detail:
News media—News media is also known as earned media. Axia PR utilizes news media relations to earn the opportunity to appear in news stories. News media, whether used for information, education, or entertainment, is a powerful platform that we capitalize on. Our news services include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management.
Through the news media arena, we utilize resources to maintain, manage, and influence perceptions through persuasive crisis communications avenues, if necessary. News media is an outstanding venue through which cybersecurity companies can build a strong brand and a reliable reputation.
Social media—Social Media is also known as shared media. Axia PR utilizes shared media like social networking, online reviews, reputation management, influencer marketing, Q&A forums, and other venues that revolve around online user-generated content.
Social media can be utilized as a highly persuasive instrument to promote and solidify your cybersecurity firm's name and reputation, as well as establish deep-rooted connections with desired audiences.
Our PR experts identify the best channels and influencers who, in turn, use their industry connections, expertise, and insight to maximize reach in order to spread your company's message to all the right people. With 74% of internet users being active on social media, it serves one to utilize this incredibly effective tool.
Web media—Web media is also known as owned media. This is content you have created and have complete control over. Web media would include your website, blogs, newsroom, search engine optimization, inbound marketing, email marketing, landing pages, and more. Web media embraces a avenues that allow cybersecurity companies to optimize their connections with customers, enhance brand awareness, maximize SEO efforts, and amplify exposure.
These three media platforms represent only a few of the services we offer. When they are expertly combined, managed, and utilized, you can expect our PR firm to generate prosperous campaigns for your cybersecurity business.
Other Axia PR services include:
Crisis communications management—For PR firms, the question is not how to avoid a crisis but how to manage a crisis efficiently and effectively.
Being prepared ahead of time and having early, coordinated communication available in place for when a crisis occur is paramount. A fully developed crisis communications management component is utilized to protect your company's reputation through compelling game plans that highlight authenticity, transparency, and integrity.
Crises can take varied forms: a cyberattack or data breach, workplace injuries, sexual harassment, a hostage or active shooting situation, and others. Regardless of the event, our professionals would be with you to shorten the duration of the news cycle, as well as to protect your brand and reputation. The last thing any cybersecurity company needs to deal with is the spread of false or misleading information.
Online review and reputation management—Our PR firm's online review and reputation management strategies powerfully address negative online reviews. Damaging online comments are revenue annihilators. Be assured, our PR firm would be ready to restore your good name and heal compromised consumer confidence.
How can you protect your brand on thousands of review sites? You can't, but Axia PR can. We utilize a revolutionary review management platform to monitor, collect, and promote your online reviews with impressive efficiency and effectiveness! Promotion and restoration are vital for your company, and we're good at it!
Website design and development—Website design and development begins with selecting qualified experts in this very complex industry. Through our expertise and creativity, our PR firm would enhance the value, reach, and effectiveness of your web presence. Our tech-savvy gurus develop custom, growth-driven websites that draw viewers in, engage them, and convert them to paying clients.
At Axia PR, we understand industry-specific trends, challenges, consumers, and competitors. You want web solutions that cater to your brand identity, needs, target audience, and goals. Need detailed assistance in this arena? You've got it right here!
Axia PR will combine its tools, talents, and technologies to increase your brand credibility, enhance profits, generate a positive image of your cybersecurity business, create a strong online presence, and step in if something were to threaten your company's hard-earned image.
Cybersecurity companies in North America can connect with Axia PR in various ways: