Threats to cybersecurity are on the rise, and with that, your time is likely stretched between delivering quality services, hiring and maintaining staff, and staying ahead of the industry. The added strain of conducting a thorough and strategic PR campaign to expand your recognition and reputation can take significant time away from other obligations.
With a talented external PR firm managing these needs, you can benefit from a quality PR campaign without the drawback of time sunk into such an important project. That’s where Axia Public Relations comes in. With 20 colleagues across the continent, we boast a skilled team of PR professionals who are ready to help your cybersecurity company enhance its visibility.
Below are just some of the reasons why you need Axia PR by your side:
We are PR experts: We have an established reputation for quality and our work has been recognized by the industry. We serve companies in several industries.
We know traditional PR doesn’t work anymore: We’ve partnered with HubSpot. We are proud of our inbound marketing methods and ability to virtually attract new customers to your company.
Value-Driven Approach: We employ a flat-rate billing system to help avoid the tedious and inefficient approach of individualized billing. This approach is designed to streamline the billing process and avoid confusion or surprises down the road. We don’t believe billing you per item presents you with any additional value, so we try to avoid pricing engagements that way.
At Axia PR, we take our core values seriously:
Integrity: Always do what’s right by honoring our commitments and the Public Relations Society of America (PRSA) Code of Ethics
Ideas: Develop innovative solutions to business challenges
Relationships: Build and leverage mutually beneficial relationships
Results: Ambitiously drive desired, measurable results
Improve: Get 1% better every day by consistently investing in professional development
We remain committed to these five values, and it shows in our work each day. These values play a part in the way we recruit, hire, train, and further develop our staff.
If you find yourself confused about the difference between marketing and public relations, you aren’t alone. At Axia PR, we understand the confusion, but after engaging us for your next campaign, we believe our proactive, strategic, and far-reaching approach will demonstrate the difference between marketing and true public relations. We can help increase your exposure and sales as we help you navigate the crossroads of news media, social media, and web media.
News media, or “earned media,” can be as simple as planned events that lead to you or your company being featured in a news story or engaging in a podcast interview. While there is far more to earned media than just these, this is the most traditional form of media and one we have great experience navigating. We can help you book speaking engagements and be nominated for industry awards and recognition. We also can provide spokesperson media training or guide you through crisis management.
Online user-generated content is referred to as social media, or “shared media.” Shared media can include social network sites, online reviews, reputation management strategies, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you have or can create and maintain ownership. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages are other aspects of your owned media.
Strategic implementation and engagement with these forms of media can help you grow your company’s potential and market share. Our services don’t just provide tips; we also will conduct the heavy lifting tasks of booking speaking engagements, submitting your company for awards, managing your online reviews, and more as you work to grow your company.
Below are things we regularly do for those we serve:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility you want.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
This is just the beginning. Our list of services provided is far-reaching and in-depth. We look forward to helping you get the most out of your PR campaign!
Cybersecurity companies in North America can connect with Axia PR in various ways: