As you consider ways to drive individuals to your insurance company, the value of an effective public relations campaign cannot go unstated. After all, before you sell a coverage line, your ability to tell your company’s story can help establish trust with potential clients. That trust can be instrumental when a person chooses an insurance company.
At Axia Public Relations, we know all PR firms are not created equal, and with frequent innovation shaping our industry, it is vital to keep our ear to the ground to remain at the tip of the spear. Axia PR and the 20 colleagues we have across North America work daily, helping both regional and national businesses reach new heights in their market footprint through quality public relations strategies.
Below are just a few reasons why your insurance company should consider Axia PR:
We are PR experts — Our stellar track record and recognition support this claim. We have served countless PR needs in a myriad of industries.
We know traditional PR doesn’t work anymore — Partnering with HubSpot, we are abundantly proud of our inbound marketing methods, which virtually attract new customers to your company.
Value-Driven Approach — Utilizing a flat-rate billing system, we avoid the tedious practice of charging clients for each individual project aspect. Rather than tracking hours, we focus on our results and their corresponding value. Our experience has shown that hourly billing engagements are not in anyone’s best interest, so we strive to avoid it.
Axia PR remains dedicated to the core values we’ve carried with us from the start:
Integrity: Always do what’s right by honoring our commitments and the PRSA Code of Ethics.
Ideas: Develop innovative solutions to business challenges.
Relationships: Build and leverage mutually beneficial relationships.
Results: Ambitiously drive desired, measurable results.
Improve: Get 1% better every day by consistently investing in professional development
Our core values, as listed above, drive our work each day. This shapes the way we recruit and our professional development emphasis. If these are valuable traits you seek from your PR firm, please read more about our services and how we can help your insurance company thrive. Check out some of our case studies.
We’ve been in business long enough to know the lines between PR and marketing can get blurred. Our work is decidedly different than just an overall marketing plan. While there is some commonality between the two, our pointed and focused efforts become apparent when we go beyond the traditional paid media avenues.
When businesses partner with Axia PR, one of our main goals is to promote and protect their reputation and brand identity. We accomplish this through a variety of services, including:
News media, or “earned media,” is the content generated from when your business or representative appears in a news story. This also can include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our PR news services.
Online user-generated content is referred to as social media, or “shared media.” This media can include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you have or will create and own. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages can all fall under this umbrella.
When expertly combining strategies from all three forms of media and distributing them strategically, you can have a knockout PR campaign that produces the results you seek such as increased leads for your insurance company.
When you work with Axia PR, we book speaking engagements for you, submit your business for relevant award consideration, manage your reviews online, and do more to help your insurance company receive the positive publicity and attention it deserves.
With so much to consider, it is easy to become overwhelmed. After all, your PR approach must be much more versatile than before. Rather than allowing yourself to be intimidated and draining your resources to keep up, by engaging the professionals at Axia PR, you can spend your time focused solely on those you serve while we put forward an advanced strategy to help you grow your business.
Another advantage of PR is that its effects are measurable. This means you’ll be able to track your customers and sales that come as a result of our work. Axia PR is an industry leader striving to create a cultural shift in public relations reporting, measurement, and evaluation best practices so clients can truly see the full benefit of our services. You won’t feel left in the dark regarding how effective the campaign has been.
Below are some detailed descriptions of services we regularly perform:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.
These are just some of the leading services we provide our clients every day. In addition, we offer other services, such as spokesperson training, award entries, connecting with brand influencers, podcast appearances, booking speaking engagements, expert blogging, and more.
We are convinced our services can help your insurance company reach new heights as we craft an authentic, tailored PR campaign and ongoing PR management strategy for you. Please visit our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your business’ needs and begin building your company’s media empire!