Thank you for taking a moment to visit Axia PR! Our impassioned goal is to help insurance companies, just like yours, in a variety of ways. From public relations interventions to website design, we cover the gamut of what an insurance company needs in order to thrive during these uncertain times.
Founded more than 20 years ago, Axia Public Relations is a team of top-notch professionals who enthusiastically bring their diverse talents to the table. These best-of-the-best 'connection cultivators' range from art directors to award-winning news consultants to our gifted website designer. Our PR team helps insurance companies succeed!
Insurance companies, as mammoth as they are, can still be subjected to any number of regional or national challenges. Meet Fidelity National Financial – the world's largest title insurance company – one of the most respected providers of title insurance and escrow, in the world.
FNF hired Axia PR to facilitate a critical goal: improve its visibility and reputation as a good corporate citizen in its hometown area of Jacksonville, Florida. Through our PR firm, this goal came to fruition – Axia sought third-party awards, honors and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it was seeking.
Prior to this, many Floridians were completely unaware that this large, global corporation was headquartered, virtually, in their own backyard. FNF sought to enhance its presence and reputation, and it is now recognized, by the public, as a staunch supporter of the northeast Florida community.
When your insurance company aligns with Axia, our PR firm will safeguard and promote your insurance company's good name by enhancing your reputation and brand identity. This is accomplished through various forms of media including news media, social media and web media.
News media allows us to, dramatically, build your insurance company brand and maximize its visibility, trust, and loyalty among target-industry contacts and consumers. Our news media arenas cover a plethora of possibilities: speaking engagements, award presentations, spokesperson media training, crisis management, guest appearances on podcasts, and more! Insurance companies rely on positive and powerful exposure to maximize their ROI.
Social media allows us to utilize social networking, online reviews, question-and-answer sites, social-influencer groups, and much more to rectify and/or solidify your brand identity and brand loyalty. By defining your specific audience, we can help you determine the most-effective strategy. We can track the progress being made and make changes that increase engagement.
Web media allows us to, potently, promote your insurance company through a variety of avenues, including dynamic website design and development. You want content that will 'speak' to your target audience – when you 'speak their language', you draw them in and engage them. Though web design is only one form of web media, it's titanic importance for your insurance company cannot be overstated.
Strategic imagery – including 3D representations, succinct and visually-appealing infographics, critical Calls-to-Action, ease of navigation, mobile optimization, and other requisite elements are critical for a company's success! Bottom line: our website designs make the difference between new conversions and lost prospects. Learn how to become a client today.
Imagine what happens when all three of the, above-mentioned, media platforms are combined! Your insurance company can reap the rewards of killer PR campaigns that generate maximized and positive exposure, increased and improved leads, more sales, and galvanized consumer confidence. As the saying goes: When you have their confidence, you have them!
But what about an insurance company that has suffered a blow due to negative press or bad reviews? Our PR firm offers a revolutionary review-management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Whether your insurance company is dealing with negative online reviews or other potentially-devastating input, our PR experts can mitigate the damage through success-driven methodologies that are innovative and proven! How an insurance company is able to respond to negative press will determine whether it experiences the kiss of death or the kiss of success.
Through authentic, transparent, and comprehensive reputation-management strategies, our PR firm can 'stop the bleeding'. With a proactive crisis-communication plan in place, your insurance company can be minimally impacted and leverage the crisis plan to build deeper trust with your customers and the community.
Here is only one example of a business bouncing back from a tragic turn-of-events:
In 1982, Johnson & Johnson experienced shocking Tylenol tampering which resulted in seven deaths. The company was swift with its PR strategy. Johnson & Johnson plowed through the devastation of a $100 million+ retail loss. Not only did the company survive, it was able to boost its credibility due to its thoughtful and timely PR responses.
Our crisis communications experience includes a vast array of scenarios:
150K inappropriate emails sent to K-12 students
Negative online reviews
Racist-hiring allegations, and so much more!
At Axia PR, our strategies are measurable – you have the, seamless, ability, to track the outputs, outtakes, outcomes, and impacts of our PR efforts! When our PR firm utilizes strategic approaches to create positive exposure, enhanced visibility, increased sales, and boosted consumer trust, your insurance company can focus, solely, on your business and your customers!
To gain more information on how Axia's PR campaigns and PR management strategies can benefit your insurance company, call our team at 888-PR-FIRM-8 or schedule a free consultation.