Insight℠

Thought-leadership PR program

Holding a position of thought-leadership  the art of contributing fresh ideas and unique insight to an industry  is an important factor in your company’s success. 

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Axia Public Relations understands how your company can benefit when consumers and the media recognize you as a thought-leader within your industry. Leveraging social media, speaking engagements, and news coverage, we use our creative InsightSM program to help position your company's representatives as thought-leaders who contribute fresh ideas to your niche market, effectively positioning your company for the next level of growth.

 

We establish your organization as a “go-to” company, subject-matter expert, and, ultimately, a trusted client adviser.

 

Axia Public Relations will help your company gain recognition among industry peers for innovative solutions, which will help drive sales while increasing consumer awareness.

 

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58%

of decision-makers say they choose a company based on its thought leadership of companies.

 

 

 

 

- Linkedin

61%

of decision-makers say they are more willing to pay premium prices to work with a brand that articulates a clear vision through thought leadership.

 

- LinkedIn

55%

of decision-makers say they use thought leadership content as an important way to vet a company.

 

 

 

- LinkedIn

50%

of marketers in 2018 chose thought leadership as a budget priority.

 

 

- Content Fitness

71%

of marketers are benefitting from thought leadership in the form of website traffic.

 

- Survey Monkey

70%

of respondents said companies can be thought leaders.

 

 

- Mantis Research

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