Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.
Guest:
Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.
Topic:
The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists
Topics: PR tips, On Top of PR, story telling
Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.
Guest:
Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.
Topic:
Alejandro Barbero on why storytelling should come first in all your company communications
Topics: PR tips, On Top of PR, story telling
From photography to sidebars, having multiple entry points only strengthens your story.
Telling an incredible story is only the first step to getting your audience interested. There are so many other factors that grab a reader’s attention and keep him or her engaged. These are called entry points because they are all elements that draw your audience in to learn more. Without these elements, your audience will leave the story just as quickly as they entered it, and your story will not have a lasting impact.
Topics: public relations, story telling
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