<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Public perception can tarnish reputations

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception


Read More

Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

Managing communications and PR in the AI era with Brenda Duran

In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling. 

 

Tune in to learn more!


Read More

Topics: On Top of PR, story telling, artificial intelligence

What is the ‘zoom in, zoom out’ narrative arc storytelling technique?

Your organization should borrow this journalism technique for media pitches

 

Most corporate stories fail before a journalist finishes reading the first paragraph.

 

Not because the company lacks news. Not because the topic lacks relevance.

 

But the story lacks a “narrative arc.”


Read More

Topics: earned media, news media, story telling

The future of PR in 2026 is personalization & trustworthiness

1. PR in 2026 will be smarter, more human, and more accountable

2. Why Spotify Wrapped wins and what PR pros should steal

3. 60-second close: The new rules of PR


Read More

Topics: story telling, 60-Second Impact

What judges look for in business awards

Shape stronger award entries by using public relations services to tell compelling stories and boost long-term brand visibility.


Read More

Topics: public relations, story telling

Media intelligence and PR measurement with Meltwater’s Chris Hackney

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

 

Tune in to learn more!


Read More

Topics: measurement, On Top of PR, story telling

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

 

Tune in to learn more!


Read More

Topics: On Top of PR, story telling, artificial intelligence

How many TEDx talks can I do?

TEDx Talks have taken the world by storm, offering a platform where individuals can share their ideas, experiences, and insights with a global audience. The concept behind these talks is simple, yet powerful: Give your thoughts a voice and inspire others. Many people dream of stepping onto that iconic red-dot stage, eager to connect with listeners and leave a lasting impact. But how many TEDx Talks can one person actually do?


Read More

Topics: blog, story telling, public speaking

Encouraging Words in Your Storytelling Journey with Ken Melton

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. 

 

Tune in to learn more!


Read More

Topics: On Top of PR, story telling

The benefits of purpose-driven storytelling with Pam Fultz

In this episode, Pam Fultz joins On Top of PR host Jason Mudd to discuss what purpose-driven storytelling is, why it’s important, why PR professionals should use these types of stories, and how to not push organizational agenda within these stories.

 

Tune in to learn more!


Read More

Topics: On Top of PR, story telling

Liked this blog post? Share it with others!

   

Comment on This Article

Get Our Insights

Top 10 Posts

5 Most Recent Posts

Categories