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StoryBrand BrandScript: A Character

By Bre Chamley

How to determine what your consumers want and need from your brand


Start written in chalk on the ground.Your StoryBrand BrandScript begins with a character. This is because “a story only [begins] when we define something our customers want.” Without a character, you leave customers waiting for the story to start. 


To define what your consumer wants from you, you must ask yourself these questions: Who are they? What do they need and want? What is their ultimate goal?


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And most importantly, ask yourself from the consumer’s perspective, “What’s in it for me?”


Now that you know what your consumer wants, you can establish the character in your StoryBrand. You’ll use this character to determine your consumers’ next steps. Next, you have to find a way to interest them in your brand’s story. 


A graphic of a character

To understand how to get your character’s attention, read the next post in the series, “StoryBrand BrandScript: With a Problem.” Also, check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.

Topics: story telling

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