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The Public Relations Blog

Bre Chamley




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For better meetings and more creative ideas, serve pizza

Pizza parties can lead to happier, more productive brainstorming and ideation sessions

 

(Note: Axia Public Relations can earn a commission for any purchases made from the Pizzatime link in this article)

 

We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale, which is helpful for team meetings and ideation.


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Topics: PR tips

What PR pros need to know about preventing human-error cybersecurity breaches

You are human, and you make mistakes. As public relations, communications, and marketing employees, you constantly use a computer to do your job. You go through emails, write material, make content, and communicate with clients, coworkers, and media on a daily basis. Consistently using your computer for your work only increases your chances of falling victim to a cyberattack. According to PurpleSec cybersecurity statistics, around 52% of data security breaches are caused by human error or system failure. Therefore, you must be as cautious as possible and actively on guard. To prevent as many human errors as possible, follow the following tips for securing your digital footprint. 


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Topics: cybersecurity

What PR pros need to know about using SEO keyword phrases

With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers. The best way to do this is to create a list of SEO keywords for your company. 

 

SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. You want to associate the phrases your target audience is using with your company or website. But to find the best keywords for your company, you must first conduct keyword research. 


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Topics: SEO, owned media, web media

What PR pros need to know about internet downloads and cybersecurity awareness

As marketing, PR, and communications professionals, you may need to download something from the internet, such as a how-to inbound marketing guide, a webinar, an image, or an app. To prevent such downloads from allowing hackers access to your computer and sensitive information, remember this:


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Topics: cybersecurity

What PR pros need to know about vishing and cybersecurity awareness

Vishing is another term for voice phishing, and it is the fraudulent practice of making phone calls or leaving voice messages impersonating reputable companies to convince individuals to reveal personal information, such as bank details and credit card numbers. 


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Topics: cybersecurity

What PR pros need to know about removable media and cybersecurity awareness

Removable media is any type of storage device you can remove from a computer while the system is running. As marketing, public relations, and communications employees, the amount of files you have on your computer probably exceeds the amount of storage available. To store this excess data, you use a removable media device, such as a flash drive, SD card, or other hard drive.


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Topics: cybersecurity

How the PRSA Code of Ethics benefits communications employees

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. 

 

These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.


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Topics: corporate communications, internal communications

What PR pros need to know about phishing and ransomware

As marketing, PR, and communications employees, you use email constantly. This means you are vulnerable to the estimated 94% of ransomware that arrives via email, according to CSO Online. Ransomware is malware that encrypts your files, making any other files and systems that depend on them unstable.

 

You likely use email to send and receive sensitive company information. To protect this data, you need to protect yourself from fraudulent messages and scams.


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Topics: cybersecurity

What PR pros need to know about computer theft and cybersecurity awareness

Nearly all marketing, PR, and corporate communications employees use a laptop for work. According to a survey by tech company Kensington, 10% of laptops get stolen in their lifetimes. And since nearly half of all laptop thefts occur in offices or classrooms, employees who work from laptops at the office must be especially weary. 


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Topics: cybersecurity

Four tips to help brands generate social media leads

Something PR professionals and social media have in common is they are both based on communication. However, social media has grown tremendously since it was first introduced because of its ability to connect people with information quickly. While the speed at which social media can produce a message can cause harm, it can also benefit PR with its “real-time messaging.” This can amplify the results of news/press releases, emails, blog posts, and other PR means. In an instant, social media can show a larger audience the content you create while also helping it last longer. 


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Topics: owned media, social media

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