The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Using social media influencers can help your company reach new audiences.
Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following. You might be familiar with Jacob Shipley on LinkedIn, or perhaps you’ve heard of Charlie D’Amelio on TikTok. These are just two examples of influencers with large followings on a social media platform, traditionally with very loyal followers. Micro-influencers, social media users with smaller followings, offer more niche subject areas and hyper-engaged audiences.
Protect your company’s data from these seven different types of phishing campaigns online.
When it comes to cybersecurity, companies and corporate communications professionals need to know about the different types of phishing campaigns that might compromise your company's data.
Some of these phishing campaigns might be new to you. You may have experienced them personally or professionally. Either way, education is the first step to protecting you, your company, your employees, your organization’s brand, and your reputation. The second step is active and ongoing cybersecurity communication. In the modern era, every public relations and corporate communication practitioner has the responsibility of leading the charge for cybersecurity communication.
Before committing to an agency, weigh the advantages and downsides of a PR career.
Working for a PR agency has many advantages. Agencies allow maximum creativity and for ideas to flow more easily, though PR agencies and in-house communications departments can both be beneficial to your company. To help you decide which might work best for you, here is a list of pros and cons for hiring a PR agency.
Topics: PR tips
Understand seven current trends to keep in mind as your company embraces AI.
Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions. And yet, there are still many questions about the reliability, authenticity and ethics behind AI of using AI, and even how we should even consider using AI in our professional workflows.
Here’s how you can use AI to automate tasks in the public relations industry.
Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.
But, how exactly are PR pros going to use AI in the future?
Learn the data behind these social media algorithms.
Social media is always changing, and as public relations and corporate communications professionals, we must keep up with the different algorithms. External links in posts are one notable change in the world of social media. We’ll lay out the data on posting with and without external links as well as our advice on how to move forward with your social media posts.
Here are 8 best practices to help you overcome a cyberattack.
Cyber incidents occur frequently. We are a trusted public relations advisor to cybersecurity companies and organizations seeking helpful expert guidance on corporate communication before, during, and after a cyber attack.
We’ve already discussed how to communicate before and during a cyberattack. However, these are the eight best practices to help you communicate internally and externally after a cyberattack.
Here are 8 tips to better manage internal and external communications during a cyberattack.
Every 39 seconds, your company is vulnerable to a cyberattack. It’s important to plan and communicate before a cyberattack occurs. However, if one does occur, you need to move quickly.
Meta’s new app is already a notable competitor to Twitter, but will it last?
Threads is Meta’s recently released social media app that allows for text updates and public conversations in the form of “threads.” Many see it as Meta’s version of Twitter, and it’s already surpassed 100 million users, gaining the attention of companies, social media managers, and Instagram users since its launch.
However, it seems like users are unaware of how to smoothly transition to essentially a whole new social media platform. Whether you’re a new user or a curious onlooker, here are 8 things you should know about Threads.