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The Public Relations Blog

Bre Chamley




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How to add a social media content manager to your company's LinkedIn page

A quick guide to adding your social media agency and team members to your company's LinkedIn account

 

Easily sharing access to your company’s LinkedIn account can help a social media manager create and publish content, which will ultimately increase your company’s visibility and brand awareness. Contrary to what you might think, your company's LinkedIn page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team members, and they can log in using their personal LinkedIn account.

 

It’s important to note that only “super admins” can add, edit, or remove page admins. The “super admin” role is automatically assigned to a page’s creator.


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Topics: shared media, social media

StoryBrand BrandScript: Helps Them Avoid Failure

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. 

 

You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service. 


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Topics: PR tips

How to add a social media content manager to your company's Twitter page

A quick guide to adding your social media agency and team members to your company's Twitter account

 

Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account. This is important to know because the individuals who help manage your social media account will be ever-changing.


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Topics: shared media, social media

StoryBrand BrandScript: Ends in Success

Tell your consumers how your products or services will make their lives better

 

Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. 

 

List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service. Make it clear to them why they should choose you. 


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Topics: PR tips

StoryBrand BrandScript: Calls Them To Action

How to persuade your consumers to take action on your website

 

Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 

 

“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 


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Topics: PR tips

Should your company BeReal?

A guide to determining whether your company should use the newly popular photo-sharing social media app.

 

While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.  

 

BeReal is a social media platform that uses a photo-sharing application to allow users to post a singular photo per day. The catch is you only have a two-minute time slot in which you can post the photo. 


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Topics: shared media, social media

StoryBrand BrandScript: Gives Them a Plan

How to persuade your consumer to consider buying your products or services

 

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

 

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.


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Topics: PR tips, story telling

What PR pros need to know about spear-phishing and cybersecurity awareness

Spear-phishing is an extremely dangerous and targeted form of phishing. It differs from phishing because a seemingly trusted source targets a specific person to compel them to reveal confidential information.


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Topics: cybersecurity

How to manage page roles on your company's Instagram Page

The quick, step-by-step guide to adding administrators to your company's Instagram page

 

Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.


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Topics: online public relations, shared media, social media

StoryBrand BrandScript: Meets a Guide

How to guide your consumer on their buying journey

 

You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.


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Topics: inbound marketing

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