The Public Relations Blog

In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

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In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.

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In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.

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Understanding who your customers are isn't just about knowing what they buy — it's about grasping who they are as people. This is where buyer personas and avatars come into play. These are detailed profiles that represent your ideal customers. They are created using a mix of market research and real data about existing customers. By developing these profiles, brands can better tailor their marketing strategies, messaging, and even product development to connect more effectively with their audience.

1. Epic Universe’s opening day dominates social media with viral organic posts
2. Lowe’s launches new strategy, closing several underperforming locations
3. 60-second close: PR strategy in a transforming experience economy

A strong beginning sets the tone for lasting success. That’s why we developed our Strategic Launch, a comprehensive, five-step process that lays the foundation for impact and results during our Client Success Roadmap’s first-class onboarding process.

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide