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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Defining Your Audience

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

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Topics: technology, strategy, PR planning, 60-Second Impact

Know Your Audience

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Topics: PR tips, strategy, 60-Second Impact

Brands Capturing the Audience With Strategic PR “Stunts”

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy


September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”


PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

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Topics: PR tips, strategy, 60-Second Impact

How Forrester’s 2022 predictions affect strategic communication and PR

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.


As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide

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Topics: digital PR, PR tips, online public relations, strategy

What are strategic insights?

How Axia deep dives into clients’ brand, consumers, and competition


When creating a communications, PR, or marketing strategy for a company, it can be tricky to determine what the company needs help with and where and how it can improve.


Axia Public Relations’ strategic insights process is a tool we use for every client as a deep dive into the company’s brand, consumers (or buyers), and competitors. We start by asking the client three questions:

  1. What are your top one to three business issues?

  2. What are the one to three titles for your ideal target customers?

  3. Who are your top three to five direct or largest competitors?

From there, we begin our initial research.

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Topics: public relations, PR tips, strategy

How often should we meet with our PR agency?

A step-by-step guide to creating effective recurring meetings


Working with a PR agency requires regular communication and feedback. A good PR agency should strive to be an extension of your marketing team. It should keep you in the loop on marketing efforts to build awareness and brand identity for your company. But just how often should you be meeting with your PR agency?


Depending on the volume and urgency of a project, you might meet with your PR agency weekly, biweekly, or monthly. Every client is different. Larger programs or projects require more time and a higher frequency of meetings to strategize and coordinate.


You might meet more often at the beginning of your program to have your PR agency get familiar with your company and processes. But too many meetings can take up productive time that could be used more efficiently.

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Topics: public relations, PR tips, strategy

Setting effective business goals

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

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Topics: communications, strategy, PR planning

3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

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Topics: measurement, strategy

3 tips for an effective content strategy

How content can help your company thrive

For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Topics: inbound marketing, owned media, strategy

Template: Target audiences analysis for communication strategy

Download a complimentary template to help plan your public relations campaign

Identifying all your organization’s target audiences is a key step during communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it identifies what specific audiences need and improves your company’s communication methods.

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Topics: earned media, communications, strategy, PR planning



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