The Public Relations Blog

Setting effective business goals

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

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Topics: PR Plan, Communications, Strategy

3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

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Topics: Measurement, Strategy

3 tips for an effective content strategy

How content can help your company thrive


For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Topics: Inbound Marketing, Owned media, Strategy

Template: Target audiences analysis for communication strategy

Download a complimentary template to help plan your public relations campaign

Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods.

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Topics: Earned media, Communications, Strategy

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