The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.
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Topics: strategy, On Top of PR, artificial intelligence
In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.
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Topics: crisis communications, corporate communications, strategy, On Top of PR
In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.
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Topics: corporate communications, strategy, On Top of PR
In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.
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Topics: PR tips, strategy, On Top of PR
Understanding who your customers are isn't just about knowing what they buy — it's about grasping who they are as people. This is where buyer personas and avatars come into play. These are detailed profiles that represent your ideal customers. They are created using a mix of market research and real data about existing customers. By developing these profiles, brands can better tailor their marketing strategies, messaging, and even product development to connect more effectively with their audience.
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- Epic Universe’s opening day dominates social media with viral organic posts
- Lowe’s launches new strategy, closing several underperforming locations
- 60-second close: PR strategy in a transforming experience economy
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Topics: strategy, 60-Second Impact
A strong beginning sets the tone for lasting success. That’s why we developed our Strategic Launch, a comprehensive, five-step process that lays the foundation for impact and results during our Client Success Roadmap’s first-class onboarding process.
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Topics: strategy
Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.
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Topics: technology, strategy, PR planning, 60-Second Impact
From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.
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Topics: PR tips, strategy, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”
PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.
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Topics: PR tips, strategy, 60-Second Impact
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