The Public Relations Blog

Clarissa Schearer




Recent Posts:

4 things journalists want you to know

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.

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Topics: Media Relations, Featured, PR Tips, Media, News media

Company culture: How it influences future business

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors.

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Topics: PR Tips, News media, Culture

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