How Axia deep dives into clients’ brand, consumers, and competition
When creating a communications, PR, or marketing strategy for a company, it can be tricky determining what the company needs help with and where/how it can improve.
Axia Public Relations’ strategic insights process is a tool we use for every client as a deep dive into the company’s brand, consumers (or buyers), and competitors. We start by asking the client three questions:
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What are your top one to three business issues?
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What are the one to three titles for your ideal target customers?
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Who are your top three direct or largest competitors?
From there, we begin our initial research.
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