How Axia deep dives into clients’ brand, consumers, and competition
When creating a communications, PR, or marketing strategy for a company, it can be tricky determining what the company needs help with and where/how it can improve.
Axia Public Relations’ strategic insights process is a tool we use for every client as a deep dive into the company’s brand, consumers (or buyers), and competitors. We start by asking the client three questions:
What are your top one to three business issues?
What are the one to three titles for your ideal target customers?
Who are your top three direct or largest competitors?
From there, we begin our initial research.