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The Public Relations Blog

What to Do When Things Go Wrong in PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

 

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.


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Topics: environmental, crisis communications, 60-Second Impact

 

 

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