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The Public Relations Blog

Top 10 advertising and marketing topics to watch with Allison Fitzpatrick

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.


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Topics: online public relations, influencer marketing, On Top of PR

Do’s and don'ts of influencer marketing

Influencer marketing can improve your brand if done effectively.

 

Influencer marketing is one of the most successful and result-oriented ways to increase your brand’s awareness. It is a strategic way of marketing to connect your brand with an audience similar to your niche, bringing you high-quality leads.

 

Since social media networks have taken off, influencer marketing has become more important than ever. It is an efficient way to increase your social media engagement and direct high traffic to your websites.


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Topics: shared media, influencer marketing, social media

Launching a podcast with Jason Mudd | On Top of PR podcast

Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.


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Topics: influencer marketing, social media, On Top of PR, solocast

How much does it cost to hire a social media influencer?

One way for influencers to earn money is by promoting companies and their products through advertisement posts. 

 

But how much does it really cost to hire an influencer to promote your brand? Well, that depends on the criteria. 


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Topics: influencer marketing, social media

Influencer mistakes with Jason Mudd | On Top of PR podcast

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.


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Topics: influencer marketing, social media, On Top of PR, solocast

Axia’s influencer marketing process from start to finish

Connect with your target audience using influencer marketing


Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.


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Topics: shared media, influencer marketing

The must-have influencer marketing dictionary

If you’re on social media, you should be familiar with these words

You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.


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Topics: shared media, influencer marketing

Your company’s marketing strategy is missing something

And you won’t survive next year without it

Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer? SproutSocial defines social influencers as “power users who can help your potential customers make a buying decision through social networking.” While influencers used to be only celebrities, like athletes, actors, or artists, social media has completely changed the influencer game. Now, average, everyday people are gaining consumers’ trust and loyalty.


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Topics: shared media, owned media, influencer marketing

 

 

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