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The Public Relations Blog

Marissa Barnes




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How to rock social media for your company like Taylor Swift

Taylor Swift is known for creating once-in-a-lifetime experiences for her fans and being accessible to them. She has used her social media platform in a smart way to interact with fans, help those in need, and spread awareness for important causes. 

 

When OK! Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter. “This misleading headline and your choice of words in labeling me are why we need feminism in 2015,” Swift tweeted after the magazine referred to her as “Harry Styles’ ex-girlfriend” and “Calvin Harris’ rumored girlfriend.” The post instantly went viral and OK! Magazine took down all their tweets. 


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Topics: PR tips

How to post unique and native content for your company on Instagram

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that will get your company noticed and keep users engaged.


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Topics: online public relations, owned media, social media

Elon Musk shows how to be a great boss in one simple letter

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:


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Topics: PR tips, corporate communications, internal communications

Five things everyone should know about public relations

As a rising PR professional, too often people ask me, “What does someone working in PR do?” It can be difficult to explain it to someone who doesn’t have a marketing or communications background.

 

Almost every other industry is straightforward. They wear one hat and can explain their roles to anyone. Yet, the PR industry doesn’t do a great job of PR on themselves. That’s why this list of “Five Things Everyone Should Know About Public Relations,” from Forbes is extremely important, even for people working in public relations to understand. 


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Topics: PR tips

How much does it cost to hire a social media influencer?

One way for influencers to earn money is by promoting companies and their products through advertisement posts. 

 

But how much does it really cost to hire an influencer to promote your brand? Well, that depends on the criteria. 


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Topics: influencer marketing, social media

How many downloads make a successful podcast?

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you. 

 

It’s no secret podcasts are one of the most rapidly growing industries in the world. Everyone is trying to build their own podcast and figure out what it takes to host a successful podcast. But do people looking to get into the business know what it really takes to be a successful podcast?


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Topics: online public relations, podcast

 

 

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