The Public Relations Blog
Learn the production process for Undercover Boss and what it’s like to be on the show with our guest, Mike Cotton. Mike is an executive producer for Undercover Boss on CBS.
Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Mike has 20 years of experience working in British and American broadcast television specializing in factual entertainment.
Learn what to expect when you go on Undercover Boss.
Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.
Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.
Learn how to get your company’s boss on Undercover Boss.
Axia Public Relations uses its success with the show to give you the facts
The boss of a large corporation dons a disguise to get honest feedback from employees about what’s really going on in the company. Employees think that cameras are filming because the undercover boss is part of some kind of contest. Millions tune in to the hit CBS reality show Undercover Boss. Many may wonder, “Do the unsuspecting employees really not know?” and, “Even with the disguise, why don't they recognize the CEO of their organization?” It begs the question: How undercover is Undercover Boss?
Axia Public Relations answers your questions about the Emmy award-winning program
Each week, millions of people tune in to watch the hit CBS reality show Undercover Boss, where heads of corporations don disguises to find out what’s really going on at their companies. If you’ve watched the program and secretly wished to get your company or your boss on the show, read on to learn how to do it.
Learn how company culture can increase productivity and profitability
The Emmy-winning CBS network reality series Undercover Boss is one of the most popular shows on television. If you haven’t seen it, it’s a program where CEOs of medium and large corporations go in disguise as low-level employees at their own companies to find what’s really going on in their businesses. Along the way, they meet and are touched by the real employees who are helping (or sometimes not helping) the companies stay successful.
Live tweeting and posting aren’t for the faint of heart
Managing your company’s social media accounts can be a rewarding experience. If you don’t have a team available within your company to develop and promote content, hiring a public relations firm is a reliable solution to ensure you’re using quality content and providing active engagement to reach your customers. In some instances though, it isn’t just recommended that you use a PR firm; it’s critical.
Even Saturday Night Live is getting into the Undercover Boss excitement.
Saturday Night Live kicked off its first episode of 2016 with an Undercover Boss comedy sketch. The sketch featured master of the Knights of Ren, Kylo Ren (Adam Driver), from Star Wars: The Force Awakens, going on Undercover Boss as “Matt, a radar technician at Starkiller Base.”
Appearing in the skit intro is Shoppers World’s CEO Sam Dushey, who went undercover on the Jan. 3 Undercover Boss episode. Axia Public Relations facilitated Sam’s Undercover Boss appearance, and we can help you get on Undercover Boss too.
Topics: Undercover Boss
As we turn the calendar to 2016, there are four things we’re very excited to share with you.
You're unlikely to be featured on the show without being the boss.
(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV, and bosses get on TV shows like Undercover Boss. We don't help employees nominate their companies for Undercover Boss. Only top company leaders and their head of marketing/PR should contact us if they'd like to do a casting interview for the show. But don't discuss this idea with others in your organization. It must be a surprise/secret.)
Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing successful things regarding search engine optimization), and she noticed our PR firm has some amazing clients. She suggested our clients participate in the show.
Here’s the lowdown I got on how companies get on Undercover Boss:
(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV and TV shows like Undercover Boss. We are unable to help employees nominate their companies for Undercover Boss. CEOs and marketing/PR chiefs should call us if they'd like to be on the show.)