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The Public Relations Blog

How to create a content marketing strategy that will actually work

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 


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Topics: PR tips, PR planning

10 components of a strategic public relations plan

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 


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Topics: PR tips, PR planning

Why Your Company Needs The StoryBrand BrandScript Framework

Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.

 

In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.


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Topics: branding, PR planning, story telling

Capitalizing on the March Madness Media Frenzy

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

 

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.


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Topics: PR tips, PR planning, 60-Second Impact

Variety is the Spice of Business

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

 

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.


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Topics: PR tips, PR planning, 60-Second Impact

Keeping Politics Out of Your PR Strategy in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

February 2021 – Leading a PR Team in 2021 and Beyond

 

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.


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Topics: PR tips, PR planning, 60-Second Impact

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

What should a PR plan include?

Five essential elements that will guarantee a successful campaign

 

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

 

Here are five elements that will help guide you in creating a successful PR plan: 


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Topics: public relations, PR tips, PR planning

What’s the next up-and-coming social media platform?

As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. 

 

Currently, the most popular social media platform is Facebook with about 2.45 billion active users. Although Facebook may be at the top right now, anything could rapidly increase or decrease its popularity. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. 


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Topics: shared media, social media, PR planning

Setting effective business goals

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.


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Topics: communications, strategy, PR planning

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