Capitalizing on the March Madness Media Frenzy

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

A basketball between a man's legs. March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.

1. How Buffalo Wild Wings Stays In Front of Their Audience During March Madness
2. Be like IKEA: Hit Emotional and Functional Needs
3. 60 Second Close: Turning Your Team Into Thought Leaders

1. How Buffalo Wild Wings Stays In Front of Their Audience During March Madness

March Madness has twice as many viewers overall than the Superbowl. Sponsors like Buffalo Wild Wings ride the hype wave, even with less foot traffic, with specials, themed-promotions, and an all-out social media blitz.

Spark creative ideas for celebrating with your community. Think bracket contents, guess-the-score campaigns, social media hashtag contests, and viewing party giveaways.

The hype creates an opportunity to provide an inside look at your operations by showing the human side of your employee workforce with team spirit, office watch parties, and other fun campaigns.

2. Be like IKEA: Hit Emotional and Functional Needs

More home-based workers has created a paradigm shift in consumer marketing. No one has risen to the occasion better than IKEA, realizing the vitality for both functionality as well as emotional structure within the solutions its products provide.
Consumers need to see value in greater terms than just ROI. There’s more emphasis on seeing sustainability, diversity and inclusion, and humanitarian aspects in products and services. With your PR, seek to answer the question, “How does this make me a better person?” to really hit emotional demand.
“Emotional marketing” is nothing new. Apple and Harley Davidson leverage emotional branding to build brand loyalty and thus have created viable and sustainable lifestyle brands.

3. 60 Second Close: Turning Your Team Into Thought Leaders

Use creative campaigns like Buffalo Wild Wings to jump in the action and capitalize on the media frenzy March Madness brings. Axia Public Relations can help you develop a winning social media community engagement strategy.
Combining emotional and functional marketing hits on both the “why” and “how” of a purchasing decision. Build this mindset like a DIY IKEA bookshelf.

Not sure where to begin with molding your team toward thought leadership? Axia uses our fast-forward strategy to make sure your leaders are your best brand evangelists and thought leaders. Ask me how we can help.

Be well,

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