Work smarter, not harder, to let prospective customers know about your company
News media coverage is important for companies, especially for franchises.
Franchises rely on the local community in which they reside to see success, and positive news media coverage helps to build a franchisor’s brand and improve the specific franchisee’s reputation. News media coverage also places your business at the forefront of prospective customers’ minds. Media coverage that includes the parent franchise also helps to bring awareness to the brand for those looking for franchise opportunities, especially in local areas where your franchise doesn’t have a footprint.
If you are a franchisor or franchisee, you may now be asking yourself how you get your franchise in the news.