The Public Relations Blog
Work smarter, not harder, to let prospective customers know about your company
News media coverage is important for companies, especially for franchises.
Franchises rely on the local community in which they reside to see success, and positive news media coverage helps to build a franchisor’s brand and improve the specific franchisee’s reputation. News media coverage also places your business at the forefront of prospective customers’ minds. Media coverage that includes the parent franchise also helps to bring awareness to the brand for those looking for franchise opportunities, especially in local areas where your franchise doesn’t have a footprint.
If you are a franchisor or franchisee, you may now be asking yourself how you get your franchise in the news.
Ways to use PR to grow your company
McDonald’s is one of the largest chains of fast food restaurants in the world. Founder Ray Kroc had the idea to create McDonald’s in 1954 when he visited a San Bernardino, Calif. restaurant. A year later, Kroc started the popular fast food chain and it only required three years for McDonald’s to sell its 100 millionth hamburger. Today, the company has about 35,000 restaurants worldwide in 119 countries, serving about 68 million guests per day. How did it get so successful? A well-managed PR strategy.
Invite local bloggers to build awareness locally for your national brand
Firehouse Subs is one of America’s leading fast, casual sandwich franchise restaurants. Brothers Chris and Robin Sorensen founded Firehouse Subs in Jacksonville, Florida, in 1994, creating a brand out of their personal history as firefighters. Their company now boasts 903 locations in 43 states and Puerto Rico, with international expansion to Canada and Mexico planned for the near future. How did the franchisor build such an impressive brand and reputation?
In the world of art, every picture tells a story. In the world of business, every company has a story to tell. Successful companies know how to distill their narratives into compelling, brand-defining messages as artfully as a master storyteller.
In the crowded marketplace, companies that enlist the help of PR pros to strategically craft their messages increase their chances of standing out among competitors. But it’s not enough to print these key messages on marketing materials and publish them on web sites.
When you have a great business, franchise it. When you want to make it greater, use PR.
Franchising your business can be the best of both worlds: You get to extend your winning business plan to different locations without having to run all of them. For many – both franchisors and franchisees – this represents the ideal business model.