The Public Relations Blog
Follow these guidelines for corporate giving to earn a strong reputation.
Google’s "Don't be evil" slogan may give you a positive impression, but words alone don’t define reputation. Action does. Corporations must earn their reputations, and a socially responsible giving strategy is essential for building an enduring positive reputation.
Learn to use data to drive your communications strategy
Some business owners and managers say that if they spend all their time logging data, they will never get any real work done. If you feel there’s some truth to this, here are some points to consider that will help you utilize data in a more productive way.
Giving to charitable causes is big business. Corporate giving, according to Giving USA, totaled $17.77 billion in 2014, an increase of 13.7 percent over 2013. It’s a system of sound business practices that guides this flow of revenue, which, in many ways, holds the nonprofit sector under closer scrutiny than corporate America. Recently, allegations surfaced about overindulgent spending at the Wounded Warrior Project. In light of these accusations, how can a company ensure that its donated money will be responsibly spent on the programs it wants to support?
Invite local bloggers to build awareness locally for your national brand
Firehouse Subs is one of America’s leading fast, casual sandwich franchise restaurants. Brothers Chris and Robin Sorensen founded Firehouse Subs in Jacksonville, Florida, in 1994, creating a brand out of their personal history as firefighters. Their company now boasts 903 locations in 43 states and Puerto Rico, with international expansion to Canada and Mexico planned for the near future. How did the franchisor build such an impressive brand and reputation?