The Public Relations Blog

Mercer Island Group created this checklist for CMOs to reference before conducting an agency review.

When a marketer decides it is time to leave a client-agency relationship, uncertainty that they’re getting the best for their organization can add stress to an already stressful process. A move means a client loses the benefits of a long-standing relationship that was rooted in a deep understanding of an organization’s needs and challenges.

Still, if a move becomes necessary, how can you as a marketer ensure you land on the best agency for your company? What steps can you take to streamline the process of conducting an agency review? Mercer Island Group has compiled a checklist for marketers to aid in agency transitions.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2022 – Harnessing Change

Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. 

These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.

Virtual meetings can be used to improve and expand in your company

The COVID-19 pandemic has encouraged many companies to go partially or fully remote. Because of this, virtual meeting software like Zoom and Microsoft Teams have become some of the hottest products for the business world as companies need ways to set up meetings remotely. But, there’s more you can do with virtual meetings than simply making a remote version of your company’s weekly and monthly meetings; you can also use them to connect better with your team.

Avoid changing your company’s goals on a whim

Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless.  

When your company decides on goals to achieve, it’s essential to stick with them. Your company’s goals lay the foundation for your growth plans, and changing them on a whim may impede that growth. Stick with the plan, no matter how good a sudden change to your company’s goals might seem in your head.

Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.

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Guest:

Our episode guest is Christopher Britton, chief operating officer of RockDove solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines.

Guest:

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

This episode discusses how to boost HR effectiveness in order to recruit, manage, and retain top talent.

Guest:

Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.

Three way to get and keep your talent and how PR firms offer a competitive advantage

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:

Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 

What to do? How can other members of the creative team give their feedback on ideas?

Should they shut the idea down? Maybe condemn and dismiss it right away?

These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea.