The Public Relations Blog

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines.

Guest:

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

This episode discusses how to boost HR effectiveness in order to recruit, manage, and retain top talent.

Guest:

Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.

Three way to get and keep your talent and how PR firms offer a competitive advantage

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:

Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 

What to do? How can other members of the creative team give their feedback on ideas?

Should they shut the idea down? Maybe condemn and dismiss it right away?

These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea. 

Transform a group of employees into a cohesive unit

Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there. So how do you help your employees be productive, happy, and successful?

Has anyone ever asked you, “What’s it like to work at your company?” People join companies and leave bosses. Get ready to become a WOW boss in a WOW factor workplace.

Guest:

Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

Add some fun to your public relations process for better results

The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.

As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.

Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.

Honesty is certainly the best policy when communicating within your company

Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.

However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

A guide to avoiding bad meetings

As Dave Grady mentions in his TED Talk, there’s a global epidemic called MAS, which stands for “mindless accept syndrome.” A symptom of this is, in Grady’s words, “an involuntary reflex in which a person accepts a meeting invitation without even thinking why.” All jokes aside, the subject of the TED Talk is something PR professionals should take into consideration. 

Many of us subconsciously accept invitations to meetings without even asking what the meeting is about. No one wants to sit in a meeting for hours without knowing what the game plan is, especially if we have other projects to work on and deadlines to meet.