Add some fun to your public relations process for better results
The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.
As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.
Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.
Adding fun and humor to the creative process for public relations is a great idea as well. By adding these elements, you can improve your company’s creative process, bettering your communications (both internally and externally) than if your PR department was as humorless and fun as a funeral.
Your company or firm can promote having fun by attending events and workshops. Some ideas for encouraging creativity via fun include:
- Stand-up comedy courses and comedy nights
- Improvisation workshops hosted by your company
Encourage your employees to apply the creativity they learned from these events to their day-to-day public relations work. The added creativity can give your company new ideas that otherwise wouldn’t have appeared, improving your public relations efforts.
This also builds your employees’ professional development, as it helps them grow by introducing new ways of thinking.
Adding fun to your company’s creative process for public relations is a great idea. A company that can have fun doing public relations can create new approaches to projects. To create fun and creative thinking, encourage your team to engage in workshops and activities.
A bit of fun can go a long way toward great results in public relations. Instead of being a drag, let your employees have fun.
Clients love Jacob’s speed. Jacob is an inbound marketing-certified webmaster. He earned an integrated communications degree from Florida State College at Jacksonville. Jacob joined Axia PR as an intern in August 2015 and earned his way into a critical role at our PR agency.