The Public Relations Blog

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

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1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

Insights on the world of AI and human-centric ways to utilize it for business strategies.

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Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

AI can assist PR agencies in several ways, from improving media monitoring to creating more targeted campaigns. Let’s explore six ways PR agencies can start using AI to streamline tasks and optimize best practices.

Your company can harness the benefits of AI while mitigating risk.

Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR, presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI.

1. What the EU AI Act Means for Corporate Communication
2. How Reddit Went from Unmoderated Mess to a Hot Social Platform
3. 60-Second Close: Moving from Chaos to Directed PR Strategy

1. 5 Things AT&T Should Have Done After Nationwide Outage
2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
3. 60-Second Close: Proactive PR is a Must

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically.

Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. 

Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape. The trends and themes that should inform messaging and positioning become clear by examining millions of posts and articles.

When used responsibly, AI can be a valuable tool in agency work.

While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

New advances in AI are transforming PR workflows and outcomes.

A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.