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You need your brand to show up when artificial intelligence delivers the answers. As AI changes how people find information online, earned media has become more important than ever. When AI tools like ChatGPT or Google’s Gemini pull data to generate responses, they often rely on trusted third-party sources like news articles, podcasts, and interviews.
That means your visibility now depends less on ads or owned content and more on how others talk about you. If you're not already prioritizing earned media, you're missing a key piece of the AI-driven discovery puzzle.
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Topics: earned media, news media, artificial intelligence
We asked ChatGPT directly how it uses earned media and news releases to shape its responses. Its answer reveals exactly why PR is now central to AI-powered discovery. If your brand isn’t showing up in trusted coverage, you’re invisible to the algorithms shaping today’s conversations.
Explore the full exchange and its implications for your PR strategy regarding AI relations.
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Topics: earned media, news media, artificial intelligence
PR is now the front door to AI discovery: Why 96% of AI citations come from public relations content
AI isn’t pulling from your ad copy or blog posts.
It’s citing your earned media.
As generative AI tools like ChatGPT and Google SGE reshape how people search, public relations — not SEO or paid media — is powering brand discovery. In fact, 95% of citations in AI-generated answers come from PR-driven content. If your company isn’t earning credible coverage, it’s getting left out of the conversation.
Here’s why PR is now the front door to AI-powered discovery and how to make sure your brand shows up.
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Topics: earned media, news media, artificial intelligence
- Baseball + Oscar Mayer + AI = a PR home run
- Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
- 60-second close: PR strategy in a transforming experience economy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations
Tune in to learn more!
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Topics: On Top of PR, story telling, artificial intelligence
In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
Tune in to learn more!
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Topics: corporate communications, On Top of PR, artificial intelligence
- How to make an iconic brand uncool — Nike’s CEO fiasco
- Proposed AI regulations showcase the need for clear AI policies
- 60-second close: It’s time to secure your 2025 PR strategy
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Topics: 60-Second Impact, artificial intelligence
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.
Tune in to learn more!
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Topics: earned media, news media, On Top of PR, solocast, artificial intelligence
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
Tune in to learn more!
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Topics: On Top of PR, solocast, artificial intelligence
- Boeing’s new CEO tackles massive perception problem
- Target embraces AI for all stores chainwide
- 60-second close: Shifting PR needs necessitate strategy
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Topics: crisis communications, 60-Second Impact, artificial intelligence
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