The Public Relations Blog
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In this episode, Shelley Spector, founder and CEO of the Museum of Public Relations, joins host Jason Mudd to share what PR pioneers can still teach today’s communicators.
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Topics: public relations, PR tips, earned media, On Top of PR, artificial intelligence
Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.
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Topics: PR tips, reputation management, artificial intelligence, AI Visibility, AI and PR
In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.
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Topics: On Top of PR, artificial intelligence
2. AI creates a trust gap for brands
3. 60-second close: AI competency and trust must unite
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Topics: 60-Second Impact, artificial intelligence
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
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Topics: branding, On Top of PR, solocast, artificial intelligence
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR
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Topics: crisis communications, 60-Second Impact, artificial intelligence
In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.
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Topics: On Top of PR, artificial intelligence
In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.
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Topics: On Top of PR, artificial intelligence
In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.
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Topics: On Top of PR, story telling, artificial intelligence
In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.
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Topics: On Top of PR, solocast, artificial intelligence, AI Visibility
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