The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
A decade ago, families looked to Google, TripAdvisor, or Yelp to plan weekend activities. Today, they ask ChatGPT, Gemini, or Copilot — “What are the best family attractions near me?” “Where can I find a fun restaurant for kids?” “What’s a great indoor experience on a rainy day?”
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Topics: family entertainment centers, artificial intelligence
Generative AI is changing how homeowners discover and choose service providers. Today, when someone asks ChatGPT, Gemini, or Copilot for “the best HVAC company near me” or “a reliable roofing contractor,” the answer isn’t just a list of websites. It’s a synthesized recommendation drawn from credible online sources — the kind of sources built and maintained through public relations.
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1. L'Oreal uses emotional psychology in AI to keep its audience talking
2. Patagonia demonstrates authority-based success in AI search
3. 60-second close: Emotional tact and trust win over manipulation
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Topics: SEO, 60-Second Impact, artificial intelligence
In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.
Tune in to learn more!
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Topics: strategy, On Top of PR, artificial intelligence
In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.
Tune in to learn more!
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Topics: ethics, On Top of PR, artificial intelligence
Many organizations talk about thought leadership. Few can explain what it actually is, how it works, or why it delivers results when executed correctly.
That gap creates missed opportunities.
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Topics: SEO, thought leadership, artificial intelligence
Executives now ask: “What does ChatGPT say about us?”
Generative AI platforms and “answer engines” such as ChatGPT, Gemini, Claude, Copilot, and Perplexity increasingly act as the front door to discovery. People use them to understand companies, compare options, and check reputations.
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Topics: artificial intelligence, AI Visibility
In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.
Tune in to learn more!
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Topics: earned media, On Top of PR, artificial intelligence, AI Visibility
Discover how a public relations agency can help you use AI to streamline media monitoring, content creation, and campaign reporting.
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Topics: public relations, artificial intelligence
AI-generated answers rely heavily on trusted sources. Muck Rack’s "What Is AI Reading?" study shows that more than 89% of links that leading AI systems cite come from earned media, and 27% of all citations come specifically from journalistic content.
Many readers assume these two categories are interchangeable. They aren’t.
This post explains the difference so PR and communications leaders can understand how each one supports AI visibility.
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Topics: earned media, news media, artificial intelligence
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