<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

Axia Public Relations




Recent Posts:

TikTok: The official search engine for Gen Z?

Younger audiences are using the social media platform for casual searches, Google reports.

 

TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 

 

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 

 

While TikTok isn’t an actual search engine, some people in the younger generation see it as one.


Read More

Topics: online public relations, shared media, social media

How to add a social media content manager to your company's Facebook Page

A quick guide to adding your social media agency and/or team members to your company's Facebook account

 

Contrary to popular perception, your company's Facebook page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team via their personal Facebook account profile.


Read More

Topics: shared media, social media

How to create a Business Center and ad account for your company's TikTok

A quick guide to creating a business and ad account for your company’s TikTok

 

TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.

 

To run TikTok ads, you create a TikTok ad account that is separate from your regular TikTok account. To create this separate ad account, you first create a TikTok Business Center account.


Read More

Topics: shared media, social media

4 strategies for implementing SEO in your digital marketing measures

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

 

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.


Read More

Topics: SEO, online public relations

How to boost conversion rates by keeping visitors on your website

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.

 

The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.


Read More

Topics: owned media, web media

3 effective PR strategies for insurance companies

Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

 

While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.


Read More

Topics: PR tips, insurance

What is Google Discover and why it matters to your company’s SEO

Google Discover may be the answer to improving your company’s SEO. The updated feed experience contributes to spikes in website traffic and is transforming the way to reach users.

 

Google Discover was launched in September 2018 as a feature on Google’s app. It is a feed that recommends content to users based on their search history. Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions. Discover now includes more visuals and evergreen content, with customizations available to create a user-friendly experience. Users can follow topics they are interested in and view similar topics.

 

Why does this matter for your company’s SEO?


Read More

Topics: online public relations, owned media, web media

Do’s and don'ts of influencer marketing

Influencer marketing can improve your brand if done effectively.

 

Influencer marketing is one of the most successful and result-oriented ways to increase your brand’s awareness. It is a strategic way of marketing to connect your brand with an audience similar to your niche, bringing you high-quality leads.

 

Since social media networks have taken off, influencer marketing has become more important than ever. It is an efficient way to increase your social media engagement and direct high traffic to your websites.


Read More

Topics: shared media, influencer marketing, social media

3 surefire ways to increase your website’s domain authority

Search engine optimization is an essential part of increasing domain authority.

 

Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement. Understanding how to effectively increase your domain authority ranking through search engine optimization is essential for positioning your website at the top of a potential customer’s search results.


Read More

Topics: SEO, online public relations

What to do when your SEO ranking suddenly drops

Use these tips if you unexpectedly start ranking lower on search engine results pages. 

 

Search engines play a vital role in developing your brand. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

 

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. If the latter part is bugging you lately, don’t panic. An abrupt drop in your website traffic can be remedied – investigate the issue to get things back on track.


Read More

Topics: SEO, online public relations

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories