The Public Relations Blog

Public relations has always shaped how organizations are perceived. Now, in the era of artificial intelligence, PR also shapes how machines understand organizations. For cybersecurity companies, this evolution isn’t optional — it’s existential.

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

Dentistry has entered a new era of digital visibility — one shaped by algorithms, automation, and artificial intelligence. Patients, providers, and even investors are now discovering dental brands through AI-assisted tools rather than traditional search.

Learn a practical framework for reputation management in public relations across AI search results, citations, knowledge panels, reviews, and corrections.

AI search is quickly becoming the first place people learn about a brand. When someone asks ChatGPT, Perplexity, Gemini, or Microsoft Copilot about your company, they get a confident answer that feels like the truth, even when it is not quite right. That answer can shape how customers, job candidates, and investors see you before they ever land on your site or speak with your team.

Learn how to adapt reputation management in public relations for the AI era with smarter monitoring, messaging, and crisis readiness for brands.

Public relations teams cannot treat reputation as a slow, once-a-year review anymore. AI tools now shape what people see, what they trust, and how quickly a story spreads, for better or worse. If you care about brand trust, you need a new way to think about reputation management in public relations.

In property and casualty insurance, reputation is everything. Yet most carriers and agencies still underestimate how much their visibility and credibility now depend on artificial intelligence.

Learn how to adapt marketing and communication plans for AI search with messaging, content, and media tactics that boost trust and visibility.

Marketing and communication plans are changing fast with AI search. Search is no longer just a list of blue links. People ask full questions to tools like Google SGE, ChatGPT, Gemini, and Copilot, and they expect clear, simple answers in seconds. Those answers are shaping how buyers, partners, job candidates, and reporters see your brand.

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

The franchise industry has always depended on reputation and reach. But in the age of generative AI, visibility doesn’t come from ad budgets or directory listings alone — it comes from how artificial intelligence understands your brand.