A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation.
Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:
Operational response failure
Stakeholders reacting negatively
Public perception that the company is inept and, even worse, criminally negligent
Sever impact on the company’s brand, reputation, and finances