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Axia Public Relations

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9 Journalists-Approved Tips for Pitching to the Media

Sending a perfect media pitch can feel like a balancing act. Structure and timing are everything. To avoid becoming a mere drop in an ocean of emails, here are nine media pitching tips directly from journalists, according to PR software Muck Rack’s research.

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Topics: media relations, news media

What is SERP? Search Engine Results Page Explained.

SERP is a buzzword used in the digital marketing space. Do you know what it means?


Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.


The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.


Every search engine has a unique algorithm and displays two primary types of search results on the SERP.

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Topics: SEO, web media

The size of a PR department in an advertising firm

Do advertising firms have the focus on PR you need?


A while ago, I was talking with a public relations agent working in an advertising agency. During our conversation, she discussed her experiences, which stuck out to me. 

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Topics: PR tips

5 Reasons to Rethink Pausing Your PR Progam

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 for more.


The business landscape, disrupted by COVID-19, has transformed almost overnight and triggered talks of recession. As many companies look to reduce spending, keep in mind it’s been proven over time that increasing (or maintaining) your overall marketing spend during a recession can result in long-term gains. No marketing strategy would be complete without public relations, and especially during challenging times, PR must be an integral part of that plan. 


Although it may be tempting to hit pause on your PR program, now is not the time. It’s time to be even more strategic. Speed is the most important commodity in times of crisis. Don’t wait and risk missing the opportunity. 


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Topics: crisis communications

Should you staff PR in-house or hire an agency? Turns out, there’s a calculator for that

Explore the benefits of an outside PR agency versus managing an in-house PR department


Admit it. At some point over the years, you’ve received a proposal from a public relations agency and thought, “I can hire someone in-house for that!”


And even if you didn’t think that, someone else in your organization did. I often find this to be the case among junior level staff or even senior staff who don’t have access to the full operating costs of a company. In which case, it’s important to understand the true costs of employment and the value of outsourcing.


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Topics: public relations

4 reasons remote employees are more productive than office employees

This is one story in our series on the benefits of working from home. Read how working from home can save you money for more.


The debate over whether remote workers are more productive than their traditional office counterparts has been going on for a while. When you think of remote working, you might imagine people lounging on their couches with their laptops. However, there are plenty of studies indicating remote employees are quite productive. Here are four reasons remote employees are actually more productive than those who work in an office setting. 

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Topics: culture

Our PR agency started preparing for COVID-19 pandemic 15 years ago

While we didn't expect COVID-19, we knew we should be preparing for any emergency or disaster


Axia Public Relations was an early adopter of cloud technologies in 2004. 


In 2007, we created disaster recovery systems to give our colleagues across North America remote access to our agency servers. In 2009, we transitioned to 100% cloud, with data servers redundantly hosted at multiple geographic secure locations.


In October 2014, we encouraged our team to work from home as many as three days per week, depending on their role and location.

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Topics: agency news

5 tips for those new to working from home

Thanks to the global coronavirus pandemic, many people in the world find themselves working from home for the first time. While technological advances have made remote working easier and more accessible, it still proves challenging for people accustomed to working in an office environment.


The team at Axia Public Relations has been working remotely since 2014. We’ve found that it encourages employee wellness, work-life balance, and helps retain talent.


Nationally, about 4.6% of all workers work from home, according to the U.S. Census Bureau. Bureau data also shows that telecommuting nationwide has grown 115%. Still, working from home isn’t for everyone. Here are some tips to help you get through the day, especially if you’re struggling with that work-from-home life.


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Topics: culture

12 ways to get your mortgage company in the news, even during a recession

Why is news coverage so great for a company?

Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.

So how do mortgage companies get in the news?


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Topics: mortgage

13 ways to get your CPA firm in the news

Why is news coverage so important for companies?

Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.

So how do CPA firms get in the news?


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Topics: media relations

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