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The Public Relations Blog

Axia Public Relations




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What makes a company website a good PR tool

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

 

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

 

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.


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Topics: web design & development, owned media, web media

Why does your company's website need an accessibility statement?

Search engines tend to reward sites with accessibility statements that make them more inclusive for people with disabilities

 

What is an accessibility statement?

An accessibility statement is a log detailing a company's commitment to making its website highly accessible to people with disabilities. It lists the firm's internal policies against discrimination and how they are successfully implemented.

 

A typical accessibility statement should contain a list of local laws and regulations your organization is committed to following. Other details include options to adjust the layout and design of the website, such as font and color, and so on.


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Topics: web design & development

Why does your company's website need a sitemap?

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.

 

What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.


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Topics: SEO, web design & development

Five smart integrations to add to your website

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences

 

You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!


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Topics: SEO, web design & development

Five SEO best practices for website page titles

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines

 

Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.


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Topics: SEO, web design & development

Four SEO best practices for website photography

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.

 

We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 


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Topics: SEO, online public relations, web design & development

Best SEO practices for images

Implement effective SEO techniques for your website images to reach your target audience with ease.

 

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.


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Topics: online public relations, web design & development, owned media

Do you still need meta tag keywords in your site header for SEO?

Explore the need for meta tag keywords and further enhance your website reach with ease

 

Since the inception of the internet, websites have become a decisive component in creating a brand's digital image. Most consumers are online, which is why businesses prefer to optimize their virtual platforms to attract leads. Good SEO techniques and their elements can efficiently help web pages secure more visitors. Meta tag keywords communicate with search engines by helping them ascertain the topic of a web page.

 

Google's algorithms are quick and smart. They seek, analyze, and provide the most relevant results to the users. In earlier days, developers filled meta tags with effective keywords, which led to their increased popularity. Let’s explore the relevance of these techniques.


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Topics: SEO, online public relations, web design & development

Best Practices for SEO and Meta Tags

Meta titles and descriptions are the face of your content on search engine results and should be treated with the utmost importance.

Meta tags embedded deep in the HTML framework of every webpage are essential. The metadata they contain directs search engines and web crawlers to look for additional information.

Search engines can use meta tags to rank the pages or display introductory notes of information about the website on the search pages. Hence, meta tags directly affect search engine optimization (SEO) efforts.


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Topics: online public relations, web design & development

What is a SERP?

Understanding how SERPs function will help you produce well-planned content and web design.

 

Search engine results pages (SERPs) are web pages that display results for online queries submitted to search engines like Google. Organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results are commonly included on SERPs. While two SERPs can appear to be identical and contain many of the same effects, there are often important differences.


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Topics: SEO, web design & development

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