The Public Relations Blog

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. To evaluate, you need reporting methods to know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods like dashboards or live monitors so teams can listen and immediately react, acknowledge, or adapt to their audiences.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

AI can assist PR agencies in several ways, from improving media monitoring to creating more targeted campaigns. Let’s explore six ways PR agencies can start using AI to streamline tasks and optimize best practices.

Reach niche audiences more effectively but risk visibility using tier-two wire services.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services have acute advantages specific to the outreach they can offer.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.

When used effectively, innovative AI tools can enhance PR practices.

Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

Adham Mohamed earns Axia Public Relations’ scholarship

University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.

Aeroseal, a climate-tech company that reduces air leaks in buildings, has partnered with Axia Public Relations to handle its national media relations. Axia will help Aeroseal raise awareness through media coverage of its technology and ability to save homeowners thousands of dollars on energy bills.

Madison Paige increases PR firm’s offerings with Spanish skills.

Madison Paige is joining Axia Public Relations as a public relations assistant.

The U.S. is now the second-largest Spanish-speaking population in the world after Mexico, and data predicts that one in three people in the U.S. will speak Spanish by 2050. To address the needs of more than 52 million Spanish-language speakers, Axia sought to recruit Paige as a bilingual Spanish speaker.

Don Bartholomew, Forrester, and Gini Dietrich all contributed to the idea of paid, earned, shared, and owned media in PR.

In May 2010, the late PR measurement expert Don Bartholomew first developed the acronym PESO for paid, earned, shared, and owned media and referred to it as a model. That’s according to PR Academy (Sept. 16, 2019) and others. PR Academy cites Bartholomew’s May 12, 2010 social media measurement story and a corresponding "The Digitization of Research and Measurement" blog post (with the same date).