The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.
Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience.
Artificial Intelligence and big data have become the go-to source for brands to monitor social media platforms, predict consumer needs, and develop targeted content based on causes impacting their audience. Handling it all from behind the curtain is an experienced public relations agency.
Public relations agencies are well-aware of the changing times and have doubled down on their efforts to point brands in the right direction. We want to highlight how PR has changed in 2020 and what to do about it.