The Public Relations Blog

Axia Public Relations

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4 reasons why your company should have its own podcast

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 

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Topics: Social media, Web media

Axia Public Relations promotes Clarissa Schearer

Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

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Topics: agency news

What's the difference between on-site and off-site search engine optimization?

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).

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Topics: Featured, SEO, Web media

Axia Public Relations awards $2K scholarship to William Careri

PR agency presents its PRSSA Scholarship at PRSA'S ICON in San Diego


Oct. 21, 2019 – Axia Public Relations presented its $2,000 PR scholarship at the Public Relations Society of America's international conference in San Diego.


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Topics: agency news

Mudd speaking at PRSA events

PRSA Montana featured Jason Mudd, APR of Axia Public Relations as a keynote speaker at its Montana Communicators Conference last month.


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Topics: agency news

When it comes to setting PR agency expectations, don't be this company

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

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Topics: Investment, News media

Q&A with a PR Pro: Register for our webinar

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special "Q&A with a Public Relations Pro," webinar. Learn about media relations, online reputation management, and social media.

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What is owned media?

Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If you can add, edit, or delete the content, you probably own it.)

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Topics: Owned media

What is shared media?

Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

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Topics: Shared Media

What is earned media?

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert. It’s appearing on a TV morning show or the evening news. It’s what most people think of when they think of PR. Some might call it “publicity.”

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Topics: Earned media

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