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The Public Relations Blog

Axia Public Relations

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Axia Public Relations Annual Scholarship

We offer funding for students with a passion for PR.


Studying public relations in college is an expensive endeavor, and we believe students shouldn’t have to struggle financially to earn a degree. To help, Axia Public Relations offers a $2,000 annual PR scholarship to invest in tomorrow's PR leaders and enhance the profession.


Past scholarship recipient William Careri said, “Once I was awarded the scholarship, doors opened for me that I could not have considered before.” 


Another recipient, Kyle Schachner, said, “I can’t express how fortunate I am to have started my career without having to worry about… college debt.” 

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Topics: agency news

Best Practices for Landing Pages

Create effective landing pages that give you high quality leads and expand your business multifold


The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention. 


This is an excellent pay-per-click (PPC) strategy. Landing pages guide prospective clients to an offer, which helps them take action. This is also an opportunity to create conversions and build a loyal customer base.


Oftentimes, brands don’t realize the eminence of implementing effective methods for landing pages and overlook the important role it plays. These techniques often turn out to be essential aspects for increasing conversion rates. Let’s look at some best practices for landing pages:

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How Communicators are Measuring Their Work and Using Data in 2022

Communicators are making better use of the data fetched from the frequent measurement of their endeavors


If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. 


The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 2020.

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Topics: measurement

Best SEO Practices for Website Page Descriptions

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 


According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

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Topics: online public relations, owned media, web media

Only 8% of PR Pitches Get Picked Up – Propel

A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.


That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce. 

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Topics: media relations, earned media, news media

6 Ways to Recover from PR Crisis and Online Reputation Management

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. How the general public perceives your company directly correlates to how much they trust you. 


The moment there's a reputation crisis, you can expect your company to suffer greatly. The brand and image you carefully constructed and protected over time will inevitably be damaged. It will take an immense public relations initiative to reconstruct the public's perception of the company. Considering how easy it is to find something on the internet, it can take a lot of effort to make the online masses forget.

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Topics: crisis communications

How to Use TikTok to Grow Your Company

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 


The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.


TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.

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Topics: online public relations, shared media, social media

How do Brands Utilize User-generated Content for Marketing?

Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions.  


In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. 


The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content. 

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Topics: online public relations

Reasons to Use a Podcast as a Marketing Tool

Speed up your marketing efforts by using podcasts to effectively target your niche


Podcasts have emerged as an incredible medium to reach your target audience, especially during the pandemic. With an active monthly listener base of 116 million people in the United States, podcasts are among the most sought-after new-age media channels. It weaves the audience together and provides both value and engagement. 


Podcasts can be even more beneficial for brands to market their products and interact with their prospective customers. Serving listeners with insightful information, it keeps them hooked to your platform and boosts engagement levels. 

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Topics: podcasting

7 Pillars for Online Reputation Management

Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.


A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques. 


A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community. 

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Topics: online reputation management

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