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Axia Public Relations

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4 reasons remote employees are more productive than office employees

This is one story in our series on the benefits of working from home. Read how working from home can save you money for more.


The debate over whether remote workers are more productive than their traditional office counterparts has been going on for a while. When you think of remote working, you might imagine people lounging on their couches with their laptops. However, there are plenty of studies indicating remote employees are quite productive. Here are four reasons remote employees are actually more productive than those who work in an office setting. 

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Topics: culture

Our PR agency started preparing for COVID-19 pandemic 15 years ago

While we didn't expect COVID-19, we knew we should be preparing for any emergency or disaster


Axia Public Relations was an early adopter of cloud technologies in 2004. 


In 2007, we created disaster recovery systems to give our colleagues across North America remote access to our agency servers. In 2009, we transitioned to 100% cloud, with data servers redundantly hosted at multiple geographic secure locations.


In October 2014, we encouraged our team to work from home as many as three days per week, depending on their role and location.

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Topics: agency news

5 tips for those new to working from home

Thanks to the global coronavirus pandemic, many people in the world find themselves working from home for the first time. While technological advances have made remote working easier and more accessible, it still proves challenging for people accustomed to working in an office environment.


The team at Axia Public Relations has been working remotely since 2014. We’ve found that it encourages employee wellness, work-life balance, and helps retain talent.


Nationally, about 4.6% of all workers work from home, according to the U.S. Census Bureau. Bureau data also shows that telecommuting nationwide has grown 115%. Still, working from home isn’t for everyone. Here are some tips to help you get through the day, especially if you’re struggling with that work-from-home life.


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Topics: culture

4 biggest mistakes when hiring an SEO company

Search engine optimization is a great strategy to grow your online traffic, leads, and sales. When you do it right, you can earn a position at the top of Google’s search results. On the flip side, if you hire an inexperienced or unethical SEO company, you’re simply wasting your money. 

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Topics: SEO

What’s the difference between geofencing and geotargeting?

How to properly use these location-specific digital techniques


Digital marketing is a tricky domain with plenty of jargon that can leave you scratching your head. Take, for example, geofencing and geotargeting. Although they sound similar, these location-based strategies are quite different. 


Learning the difference between geofencing and geotargeting can significantly enhance your overall digital marketing efforts and your ROI. 

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Topics: public relations, ethics, online public relations

4 reasons why your company should have its own podcast

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 

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Topics: social media, web media

Axia Public Relations promotes Clarissa Schearer

Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

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Topics: agency news

What's the difference between on-site and off-site search engine optimization?

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).

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Topics: featured, SEO, web media

Axia awards $2K PR college scholarship to Careri

PR agency presents its annual PRSA Foundation scholarship at PRSA's ICON in San Diego


SAN DIEGO – Axia Public Relations presented its $2,000 PR scholarship at the Public Relations Society of America's international conference in San Diego.


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Topics: agency news

Mudd speaking at PRSA events

A PRSA featured Jason Mudd, APR of Axia Public Relations as a keynote speaker at its Montana Communicators Conference last month.


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Topics: agency news

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