The Public Relations Blog

Uncover hidden PR costs, assess risk exposure, and align spend with measurable revenue impact.

How web media coverage builds trust early, influences buyer decisions, and drives measurable pipeline and revenue growth.

A guide to protecting multi-location brands in today’s digital battleground.

Negative online reviews are inevitable, especially for restaurant and hospitality brands with dozens or hundreds of locations. But how you respond makes all the difference.

Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

Public relations belongs in the same room, same meetings, and same dashboards as demand gen, product marketing, and sales. If your PR updates live off to the side in a feel-good “coverage recap,” you are leaving money and focus on the table. PR can and should be part of how you plan for pipeline, forecast revenue, and decide where to invest.

Public relations has always shaped how organizations are perceived. Now, in the era of artificial intelligence, PR also shapes how machines understand organizations. For cybersecurity companies, this evolution isn’t optional — it’s existential.

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

Dentistry has entered a new era of digital visibility — one shaped by algorithms, automation, and artificial intelligence. Patients, providers, and even investors are now discovering dental brands through AI-assisted tools rather than traditional search.

Learn a practical framework for reputation management in public relations across AI search results, citations, knowledge panels, reviews, and corrections.

AI search is quickly becoming the first place people learn about a brand. When someone asks ChatGPT, Perplexity, Gemini, or Microsoft Copilot about your company, they get a confident answer that feels like the truth, even when it is not quite right. That answer can shape how customers, job candidates, and investors see you before they ever land on your site or speak with your team.