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The Public Relations Blog

Axia Public Relations

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3 meta description mistakes to avoid, always

Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it. 


Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.


A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.

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Topics: SEO, online public relations

Can social media marketing really help business?

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 


Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.


Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

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Topics: online public relations, shared media, social media

What's the difference between peer review, copy editing, and proofreading?

Although these may be easily confused, there is a distinct difference.


Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.

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Topics: copy editing

How to optimize your company Facebook page: A complete SEO guide

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users. 


Facebook remains a great way to reach your target audience for marketing your business. But did you know that, like Google, Facebook has a ranking algorithm? If your Facebook page is SEO-optimized with great content, you will gain more visibility.

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Topics: shared media

Link building tips and tricks to boost your rankings

"Ranking without links is really, really hard." - Google.


Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors. Undoubtedly, it is one of the most challenging search engine optimization tasks. It requires quality links with high authority to rank well on search engine ranking pages. 


If you struggle to find effective white-hat link building techniques, we can help you. Here are the most practical link-building tips and tricks. 

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Topics: owned media, web media

Axia Public Relations Annual Scholarship

We offer funding for students with a passion for PR.


Studying public relations in college is an expensive endeavor, and we believe students shouldn’t have to struggle financially to earn a degree. To help, Axia Public Relations offers a $2,000 annual PR scholarship to invest in tomorrow's PR leaders and enhance the profession.


Past scholarship recipient William Careri said, “Once I was awarded the scholarship, doors opened for me that I could not have considered before.” 


Another recipient, Kyle Schachner, said, “I can’t express how fortunate I am to have started my career without having to worry about… college debt.” 

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Topics: agency news

Best Practices for Landing Pages

Create effective landing pages that give you high quality leads and expand your business multifold


The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention. 


This is an excellent pay-per-click (PPC) strategy. Landing pages guide prospective clients to an offer, which helps them take action. This is also an opportunity to create conversions and build a loyal customer base.


Oftentimes, brands don’t realize the eminence of implementing effective methods for landing pages and overlook the important role it plays. These techniques often turn out to be essential aspects for increasing conversion rates. Let’s look at some best practices for landing pages:

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How Communicators are Measuring Their Work and Using Data in 2022

Communicators are making better use of the data fetched from the frequent measurement of their endeavors


If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. 


The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 2020.

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Topics: measurement

Best SEO Practices for Website Page Descriptions

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 


According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

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Topics: online public relations, owned media, web media

Only 8% of PR Pitches Get Picked Up – Propel

A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.


That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce. 

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Topics: media relations, earned media, news media

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