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The Public Relations Blog

Axia Public Relations




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What to do when your SEO ranking suddenly drops

Use these tips if you unexpectedly start ranking lower on search engine results pages. 

 

Search engines play a vital role in developing your brand. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

 

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. If the latter part is bugging you lately, don’t panic. An abrupt drop in your website traffic can be remedied – investigate the issue to get things back on track.


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Topics: SEO, online public relations

4 tips for requesting video testimonials from your customers

Credible video testimonials from your customers can build your brand.

 

Video testimonials are significant proof of your brand’s excellent services, encouraging other consumers to trust you. There is nothing like seeing a happy customer and receiving positive feedback from them. 

 

Yet, companies often take a step back when asking their customers for video testimonials. If you are one of those companies, you’ve landed at the right spot. Here are four ways to ask for video testimonials from your customers:


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Topics: PR tips

Top 3 benefits of creating a social media calendar

A calendar can keep you and your social media content organized.

 

If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.

 

This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 


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Topics: online public relations, shared media, social media

What does "native to the platform" mean for social media postings?

'Do you post the same content on every social media platform? Read this to change your mind. 

 

Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.

 

When you adapt every piece of content you create to a specific platform, you enhance the chances of a specific post going viral. So, how do you do that? Let’s talk “native to the platform.”


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Topics: online public relations, shared media, social media

How to determine what keywords to use as anchor-text SEO links

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

 

To determine which words to use for ultimate search-engine optimization, you need to make sure your anchor text is expressed briefly and clearly, relevant to the linked page, and specific. 


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Topics: web design & development, owned media, web media

3 meta description mistakes to avoid, always

Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it. 

 

Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.

 

A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.


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Topics: SEO, online public relations

Can social media marketing really help business?

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 

 

Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.

 

Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.


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Topics: online public relations, shared media, social media

What's the difference between peer review, copy editing, and proofreading?

Although these may be easily confused, there is a distinct difference.

 

Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.


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Topics: copy editing

How to optimize your company Facebook page: A complete SEO guide

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users. 

 

Facebook remains a great way to reach your target audience for marketing your business. But did you know that, like Google, Facebook has a ranking algorithm? If your Facebook page is SEO-optimized with great content, you will gain more visibility.


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Topics: shared media

Link building tips and tricks to boost your rankings

"Ranking without links is really, really hard." - Google.

 

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors. Undoubtedly, it is one of the most challenging search engine optimization tasks. It requires quality links with high authority to rank well on search engine ranking pages. 

 

If you struggle to find effective white-hat link building techniques, we can help you. Here are the most practical link-building tips and tricks. 


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Topics: owned media, web media

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