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The Public Relations Blog

Axia Public Relations

Recent Posts:

4 critical inbound marketing metrics

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.

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Topics: Featured, Public Relations, Inbound Marketing

How to prepare for and efficiently handle a crisis

No need to dread if you plan ahead

While many crises are unpredictable, that’s no excuse not to plan ahead. We find that most companies are not prepared for a crisis; therefore, they don’t know how to react when one occurs.

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Topics: Featured, Public Relations, Crisis Communications

Brand journalism: Creating content that people want to read

5 ways to write and share content that focuses on your audience’s needs

Consumers’ attention spans are shorter than ever. Instead of pushing information onto the customers, you should focus on gaining their interest. Typical news releases are full of empty rhetoric; if you want to capture your audience’s attention, demonstrate your company’s excellence with compelling, true stories. Stop begging the media to publish your content and become the media.

Brand Journalism is a revolution in public relations and internal communications. Do not stand on the sidelines and watch your company’s content be ignored.

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Topics: Featured, Social Media, Media Relations, Public Relations

How organizations use Facebook’s Safety Check

The new feature assists corporations, nonprofits and individuals during crises

In response to the shooting at Pulse nightclub in Orlando, Fla., Facebook activated its Safety Check feature. This marks the first activation in response to an incident in the United States.

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Topics: Featured, Public Relations, Social Media, Crisis Communications

5 tips for managing crises in the age of instant gratification

Nowadays, it seems that everyone wants to know everything as soon as possible. This culture of instant gratification pervades everything from social media and internet gossip channels to the national news networks. It has even intruded upon the business environment.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

Is brevity the soul of a public relations campaign?

As the Bard once said, “Brevity is the soul of wit.” But, is this the case when it comes to a public relations campaign? Of course a company wants to have its story told, but it must also be done in a time- and cost-effective way. So, our answer to the question posed is a resounding yes. Brevity is the soul of the PR campaign.

Now for the bad news: Creating a brief but engaging PR piece takes imagination and time. It is not usually something that business owners feel comfortable with or are compelled to do. Instead, they would like to concentrate on other business matters – ones closer to their hearts, like gaining new customers or improving the bottom line.

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Topics: Public Relations, Featured

Should you notify the public when your CEO is in poor health?

Why it's important to communicate bad medical news about a CEO

Nothing is more troubling to a public relations spokesperson than having to communicate the poor health or advancing illness of the CEO of a major corporation. Simply put, there is no good way for a PR person to make the news story appealing to the investing public, and no matter how he or she positions the news, the public will usually decry the spokesperson for one of two things: being less than forthcoming on the details or being downright duplicitous.

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Topics: Public Relations, Featured, Crisis Communications

Dodging the bullet: Sidestepping a social media crisis

Social media is optimal for promoting interaction between your company and the public in a way that is meaningful and delivers results. But a social media crisis can send your company into a tailspin if your social media campaign is not on target.

Several top companies have experienced social media woes that they could have easily avoided – or at the very least minimized. Here are a few examples, followed with the steps they might have taken to avoid a social media crisis.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

Speed kills? Not when it comes to crisis communications

In many matters, it pays to take your time and think about a decision – that's why mortgages and car loans allow a three-day, penalty-free grace period in many states, just in case buyer's remorse sets in. When it comes to dealing with a corporate crisis, however, time is always of the essence. Here are four reasons why you should move quickly during a crisis.

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Topics: Public Relations, Featured, Crisis Communications

4 ways to prepare for a corporate crisis in the digital age

In the past, crisis communication was usually done on an ad hoc basis and in a relatively reactive manner. More recently, companies have realized that communicating messages during times of corporate stress should be carefully managed so that the right message is sent to both their customers and to their employees.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

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