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The Public Relations Blog

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Axia Public Relations

Recent Posts:

World Communications Forum names Jason Mudd "North America's Best PR Leader"

DAVOS, Switzerland – The World Communications Forum Association named Axia Public Relations CEO Jason Mudd as "North America's Best PR Leader.


The WCFA recognized the most outstanding communications experts in the world in six categories – the world’s key geographic market regions: Africa, Asia-Pacific, Europe, the Middle East, North America and South America.

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Topics: agency news

How to improve your company’s SEO and online reputation with Yahoo Local

Optimize your business listing on Yahoo Local reviews


Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.


With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.

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Topics: reputation management, online reputation management

Platform-native posts: What do social media managers need to know?

Learn how to reach your target audience on socials.


When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?


Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it. 

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Topics: shared media, social media

PR is More Than Media Coverage: 10 PR Strategies Your Organization May Be Overlooking

10 additional PR strategies and tactics you should add to your PR program


When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.


Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.

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Topics: PR tips, shared media, earned media, owned media

7 public relations tips that could help Michael Scott from ‘The Office’ improve his company’s reputation

Companies should utilize these PR tips to ensure their brand shines in the public eye


As the regional manager of the Scranton branch of the fictional paper company Dunder Mifflin in the TV series “The Office,” Michael Scott could use strategic recommendations to improve his company’s image and reputation using public relations. Here are a few ways Michael Scott could use improve his PR to better his company’s reputation.

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Topics: PR tips

5 PR lessons learned from the TV series ‘Yellowstone’

The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways:

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Topics: PR tips

How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’?


In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.


For one, the PR agency would likely work to improve the image of the Scranton branch and Dunder Mifflin as a whole. This could involve creating and promoting positive stories about the branch and its employees, as well as managing any negative publicity that may arise.

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Topics: PR tips

What will employees think if your company hires a PR agency?

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?


Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.

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Topics: PR tips

10 ideas for Instagram reels you can start making immediately

Establish your social media presence through Instagram Reels with these easy tips.


Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: 

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Topics: shared media, social media

How to plan and create video content to ensure maximum performance and reach

6 key tips for maximizing your company’s use of Instagram Reels


Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:

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Topics: shared media, social media

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