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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

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Recent Posts:

Page not found: Search engine trust erosion

Outdated pages and broken links weaken your web media and search trust. Learn how to improve your web media to stay visible and reliable.


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Topics: SEO, web media

What TikTok trends say about your company's brand

Learn strategic social media techniques to enhance your brand's image using TikTok trends, ensuring consistent communication and positive audience perception.


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Topics: reputation management, social media

How earned media gets AI to remember your brand

Strengthen your digital presence through smart earned media and boost recognition with SEO for PR in algorithm and AI-driven search results.


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Topics: earned media

The real cost of hiring a PR firm (and what you get for it)

Learn what affects PR fees and how to use PR services to align your communication goals with business outcomes more effectively.


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Topics: public relations, PR tips

Fast-track your media relationships: Connecting with journalists quickly

Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.


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Topics: media relations, public relations, Journalism

Five SEO mistakes hurting your leadership profile

Improve how your leadership is seen online by avoiding five SEO errors with help from a trusted public relations company.


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Topics: SEO

How to influence AI-generated search results across every platform

Influence brand visibility with SEO for PR — combine earned media and consistent messaging to guide how AI search platforms present your company.


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Topics: PR tips

Output or outtake? Clearing up a common PR metrics confusion

Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.

 


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Topics: public relations, PR tips

Do news releases influence AI visibility?

What data reveals — and what your brand can do about it

 

96% of AI citations come from earned media coverage. Only 1% cite press releases.

 

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

 

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.


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Topics: media relations, press release syndication, artificial intelligence

What is the antonym of a website address?

Clear link paths improve your web media presence by making content more trustworthy and searchable — starting with your web media.


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Topics: web media

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