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The Public Relations Blog

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Recent Posts:

Will AI replace news desks?

Learn how AI supports storytelling across industries while keeping your communication aligned with web media best practices.


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Topics: web media

Reporters ghost. How to balance expectations while not burning bridges

Learn how to manage expectations and maintain media trust when working with a public relations agency after a journalist goes silent.


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Topics: public relations, Journalism

What’s the Difference Between Earned Media and Journalistic Content in AI Search?

AI-generated answers rely heavily on trusted sources. Muck Rack’s What Is AI Reading? study shows that more than 89% of links cited by leading AI systems come from earned media, and 27% of all citations come specifically from journalistic content.

 

Many readers assume these two categories are interchangeable. They aren’t.

 

This post explains the difference with clarity, accuracy, and sourcing—so PR and communications leaders understand how each one supports AI visibility.


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Topics: earned media, news media, artificial intelligence

All digital media is global

Learn how global content dynamics impact your brand and how to use crisis and reputation management to protect your message worldwide.


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Topics: digital PR, reputation management, media

How to spot follower fraud

Learn how to protect your brand with smarter social media and reputation management by spotting warning signs of fake followers and inflated influence.


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Topics: reputation management, online reputation management, social media

Press releases and LLMs: Does a newer competitor release outrank you?

Improve how your news ranks with SEO for PR by optimizing structure, keywords, and visibility for AI-powered search and large language models.


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Topics: SEO, PR tips

The SEO-PR alliance: Why you need both for AI-era discoverability

Combine SEO for PR to build trust, gain authority, and stay discoverable as AI-driven platforms shape how audiences find and judge your brand.


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Topics: SEO, PR tips

Your brand should repost evergreen content — here’s why

Extend your content's impact by aligning reposts with your web media strategy for stronger visibility, consistency, and long-term results.


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Topics: content management, web media

What is public relations in construction?

Learn how public relations in construction helps reduce delays, build trust, and support project success through stronger stakeholder communication.


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Topics: public relations, construction

How to monitor and improve your brand's AI search presence

Learn how to boost your brand’s presence in generative search by aligning content and PR with effective SEO for PR strategies.


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Topics: SEO, PR tips

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