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The Public Relations Blog

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How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’?


In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.


For one, the PR agency would likely work to improve the image of the Scranton branch and Dunder Mifflin as a whole. This could involve creating and promoting positive stories about the branch and its employees, as well as managing any negative publicity that may arise.

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Topics: PR tips

What will employees think if your company hires a PR agency?

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?


Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.

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Topics: PR tips

10 ideas for Instagram reels you can start making immediately

Establish your social media presence through Instagram Reels with these easy tips.


Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: 

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Topics: shared media, social media

How to plan and create video content to ensure maximum performance and reach

6 key tips for maximizing your company’s use of Instagram Reels


Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:

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Topics: shared media, social media

How to create Instagram Reels

The step-by-step guide to creating Instagram Reels for your company


Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

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Topics: shared media, social media

2 key elements in a professional vodcast setup

How to determine the best lighting, backgrounds, and angles for a videocast recording


Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

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Topics: PR tips, online public relations

How to remove admins from your company’s Facebook page

A quick guide to managing page roles when someone leaves the company


It’s important to realize that whoever has access to your company’s social media accounts will most likely not remain in that position their entire career. When they get promoted or leave the company, it’s important to manage their page roles and access to your company’s accounts. 


As a best practice, you want to remove them from the page yourself. Avoid letting the employee remove themselves from the account. If they do so and no one else has access to the account or another employee’s level of access won’t let them change anything, you’ve caused yourself a big headache.

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Topics: shared media, social media

Public relations advice for The Grinch

Here are some tips for managing The Grinch's public relations.


  1. Build a strong brand identity
    The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.

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Topics: PR tips

How do search results pages rank content?

Learn how search engines rank content, and how to use it to your benefit. 


Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 


Content is ranked in three different stages:

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Topics: SEO, online public relations

How to add a social media content manager to your company's TikTok page

A quick guide to adding your social media agency and team members to your company's TikTok account


Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. 


Currently, the only way to give people access to your account is by sharing your username and password. We suggest that you use a password manager to help minimize risk when sharing usernames and passwords. While this is subject to change, it’s the only way to give someone else access to your TikTok account for the time being. With that being said, there are a few ways to monitor those who have access to the account. 

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Topics: shared media, social media

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