The Public Relations Blog
Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry.
However, only a handful of carriers take this seriously by employing effective communication strategies with their clients.
Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.
While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.
Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it
When your company is in crisis, you’ll take in many sudden expenses that you’ll have to pay for out of pocket. This can strain budgets that used to be open or push your already tight budget to its limits. One of these expenses includes crisis public relations to manage your reputation in such a trying time. Having insurance help pay for crisis PR is a big help, but can insurance do that?
Insurance companies benefit from media coverage
Why is it so great for companies like insurance firms to get media coverage?
For one, positive media coverage improves the reputation of insurance companies. Secondly, media coverage places your company at the forefront of prospective customers’ minds. More often than not, customers may not know about your insurance company until you are included in a news story and highlighted as an industry expert. When your executives are considered industry experts, your company and executives are on prospective clients’ radar when they need an insurance company.
So how exactly do insurance companies get in the news?