13 ways to get your insurance company in the news

By Axia Public Relations

Appearing in the news is a great way for an insurance company to boost awareness.Why is news coverage so great for a company?

 

Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.


So how do insurance companies get in the news?

 

After working with insurance companies, I’ve found there are two main reasons why they fail to get news coverage


No. 1: They don’t know how to spot newsworthy events.

No. 2: They don’t pitch their company the right way.

If your company tried getting news coverage and failed, chances are your firm is making one of these two mistakes.

To help you find newsworthy events that attract the news media’s attention, I made an easy-to-review list that will jumpstart your news coverage. 

If you see opportunities for media coverage in the list, email me, and we can talk about the next steps you need to take.

Here’s a list of 13 ways to get your insurance company in the news.

  1. Research editorial calendars in insurance industry publications, like PropertyCasulty360 and Insurance Journal, for ways to add your company’s insight to upcoming articles and trends.

  2. Take a moment to review and submit for local, industry, and national awards for your company through your local business journal, industry trade media and business magazines, newspapers, websites, and other publications. There are a number of benefits of entering awards for your company.

  3. Don’t forget where your customers live and the seasonal opportunities that may pertain to those areas. For example, how to prepare for hurricane season.

  4. Hired or promoted someone within your company? Share notable hirings and promotions with local business journals and news outlets and share your executive appointments and promotions with the industry news media.

  5. Create and promote community hiring days for specific groups of people: veterans, women, a specific industry, etc. This is especially important when your company plans to hire more than 50 jobs.

  6. Follow legislation changes that impact the insurance industry and your consumer base. Provide insight to the news media; draft social media posts and blog posts on the topic.

  7. Review your company’s recent blog and social media posts for topics you can use for pitching the media. (And if you’re not blogging, why not?)

  8. Think about your pipeline – are there any strategic partnerships, mergers, and acquisitions on the horizon? These newsworthy items are great to share with the news media.

  9. Share your company’s charitable giving by distributing and submitting news briefs to the local community, business, and national industry trade media.

  10. Submit a bylined article, letter to the editor, or opinion column to an industry publication.

  11. Are there employees who have provided outstanding service? Perhaps as a veteran or within the community? Highlight their efforts and contributions. 

  12. Have multiple locations/branches? Share news from your headquarters using our Avalon system, where we dive into hyperlocal community news outlets. And don’t forget about what may be happening at your branches because media coverage shouldn’t rely only on what’s happening at HQ.

  13. Conduct a public poll or survey to find out what people actually know about the insurance industry, and if they are properly covered.

 

Were you able to find opportunities for possible news for your insurance company? Congratulations!

Don’t let these ideas go to waste. Let’s take action together and get your insurance firm in the news.

If you’d like to speak with a PR expert, email me, Artemis Dimopoulou, at artemis@axiapr.co, and we can chat about where we go from here to get your insurance company positive news coverage.

 

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Topics: insurance

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