The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.
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Topics: technology, On Top of PR, solocast
In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.
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Topics: earned media, news media, On Top of PR, solocast
In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.
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Topics: PR tips, On Top of PR, solocast
In this episode, Jason Mudd discusses Axia Public Relation’s history of podcasting. He describes what you need to know before, during, and after starting a podcast along with tips and tricks to make your podcast successful.
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Topics: On Top of PR, podcasting, solocast
In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.
Tune in to learn how you can pitch a byline article to a news outlet!
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR.
Tune in to learn what you can do to help fix this mess!
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Topics: On Top of PR, solocast
In this episode, Axia Public Relations’ Jason Mudd goes into depth about how to save money in the long run with a firm, budget your money depending on your needs, make crisis management cheaper, and increase your budget for PR. He even lists numerous resources that can help you save money on your PR.
Tune into this episode to learn more ways to save money in PR.
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Topics: PR tips, On Top of PR, solocast
Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.
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Topics: On Top of PR, solocast
Learn the four questions you should ask before hiring a PR agency with our host, Jason Mudd.
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Topics: On Top of PR, solocast
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