The Public Relations Blog
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In this episode, Jason Mudd discusses Axia Public Relation’s history of podcasting. He describes what you need to know before, during, and after starting a podcast along with tips and tricks to make your podcast successful.
Tune in to learn more!
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Topics: On Top of PR, podcasting, solocast
In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.
Tune in to learn how you can pitch a byline article to a news outlet!
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR.
Tune in to learn what you can do to help fix this mess!
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Topics: On Top of PR, solocast
In this episode, Axia Public Relations’ Jason Mudd goes into depth about how to save money in the long run with a firm, budget your money depending on your needs, make crisis management cheaper, and increase your budget for PR. He even lists numerous resources that can help you save money on your PR.
Tune into this episode to learn more ways to save money in PR.
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Topics: PR tips, On Top of PR, solocast
Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.
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Topics: On Top of PR, solocast
Learn the four questions you should ask before hiring a PR agency with our host, Jason Mudd.
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Topics: On Top of PR, solocast
This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know it's a stepping stone for you to build a strong brand and reputation? Stay tuned!
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Topics: On Top of PR, solocast
Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
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Topics: influencer marketing, social media, On Top of PR, solocast
Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
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Topics: influencer marketing, social media, On Top of PR, solocast
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