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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Exclusives, advances, and embargoes: How to use each ethically in media relations

In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.

 

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Topics: media relations, earned media, On Top of PR, solocast

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.

 

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Topics: PR tips, On Top of PR, solocast

95% of AI citations come from PR content

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

 

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Topics: SEO, On Top of PR, solocast, artificial intelligence

The dirty truth about ‘guaranteed media coverage’ with Jason Mudd of Axia Public Relations

In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.

 

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Topics: earned media, news media, On Top of PR, solocast

What you should know about earning media coverage with Jason Mudd of Axia Public Relations

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

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Topics: media relations, earned media, news media, On Top of PR, solocast

20 reasons your company's social media sucks — and how to fix it

In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them

 

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Topics: shared media, social media, On Top of PR, solocast

Pitching to podcasts with host Jason Mudd of Axia Public Relations

In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.

 

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Topics: earned media, news media, On Top of PR, podcasting, solocast

How to improve your media pitches with Jason Mudd of Axia Public Relations

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.  

 

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Topics: earned media, news media, On Top of PR, solocast, artificial intelligence

What journalists want from your media pitch with Jason Mudd, Axia Public Relations

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

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Topics: On Top of PR, solocast, artificial intelligence

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.

 

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Topics: earned media, news media, On Top of PR, solocast

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