The Public Relations Blog

Plan for leadership crises to ensure your brand can respond with clarity and control.

 

Many crisis plans are built around external threats — product recalls, lawsuits, natural disasters, and online backlash. But what happens when the crisis comes from inside the building? What if your CEO is the story?

 

Whether it's a legal issue, a controversial statement, or a personal scandal, executive missteps draw a lot of attention. Your brand's credibility, employee trust, and customer loyalty can shift in a matter of hours.

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Prepare your company for every type of crisis

What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.

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Why It Happens:

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3 reasons executives should engage on social media

Juggling the demands of big business, speaking engagements, board meetings and global sales calls, CEOs are some of the most sought after yet hard to pin down human beings. These elusive individuals are inundated with requests for “five minutes” from media, customers, vendors, clients and even their own families. How can a CEO be in 100 places at once while giving thousands of people attention at the same time? The answer is to leverage technology, particularly social media. Social media represents a powerful, scalable and efficient means to doing it all.

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3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

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