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The Public Relations Blog

W. Patrick McSweeney




Recent Posts:

News releases aren’t that important

Why are you wasting so much time on news releases?

Too many companies put unnecessary emphasis on churning out a steady stream of news releases on commercial news wires in an effort to get their message out. That’s the way they’ve always done it, so it must work. Right?

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Topics: News Release, Earned media

What to do when your CEO is arrested for prostitution

Prepare your company for every type of crisis


What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.

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Topics: Crisis Communications, CEO

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