Public Relations topics, tips, and trends | Axia PR blog

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What CMOs miss about employee advocacy and executive presence

By Dana Whitfield, August 13, 2026

Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.

Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media

Turn social media and reputation management into revenue signals

By Axia Public Relations, August 7, 2026

Learn how social media and reputation management can become revenue signals that inform your strategy and drive growth.

Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, social media

The evolution of thought leadership

By Maya Lerner, July 25, 2026

From an exclusive club to an open marketplace, how has thought leadership evolved?

Traditionally, thought leadership required some sort of formal credentials, such as an academic position or senior corporate role, to gain access to publishing platforms. A select few individuals controlled these publishing platforms and largely decided which voices should rise above the rest. So, what changed?

Topics: thought leadership

Reframing LinkedIn management as a PR growth engine

By Axia Public Relations, July 23, 2026

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

CMO PR services scorecard: Evaluate an agency in 30 days

By Axia Public Relations, July 17, 2026

Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.

Topics: public relations, PR tips, thought leadership, B2B, CMO

Elevate marketing and communication plans with strategic PR

By Axia Public Relations, July 9, 2026

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

Topics: public relations, thought leadership, crisis communications

Executive thought leadership vs PR services: What decision-makers overlook

By Axia Public Relations, March 6, 2026

Learn how executive thought leadership compares with public relations services and what decision-makers miss when choosing a strategy for growth and trust.

Public relations services and executive thought leadership often sit on the same budget slide, but they should not be the same line item. When leaders treat them as one bucket, they usually shortchange both and then feel frustrated when visibility does not match their goals. As Q1 rolls along and early Q2 planning kicks in, this mix-up gets even more expensive, because choices you make now shape the whole year.

Topics: thought leadership

What is thought leadership, and why does it matter?

By Axia Public Relations, January 14, 2026

Many organizations talk about thought leadership. Few can explain what it actually is, how it works, or why it delivers results when executed correctly.

That gap creates missed opportunities.

Topics: SEO, thought leadership, artificial intelligence