The Public Relations Blog
Why even small connections can lead to business growth and how PR can get you there
In business, it’s easy to become trapped in your own little silo. You get so focused on building your company that you forget to be a part of your industry. With help from public relations, you can build more relationships in your field.
It’s all about content, engagement and PR
Becoming a thought leader in a specific industry requires strategic actions to get your voice/contributions out into the public. Whether you want your connections on LinkedIn to turn to you for expertise or you want the industry at large to be wowed by your work, there are plenty of ways to position yourself as an industry thought leader.
Learn how to use your knowledge to increase profits and advance your brand
Getting consumers to notice your company and trust you enough to make a purchase are the keys to growing your customer base. Everyone knows that. What is less clear is exactly how you go about attracting (and keeping) more customers.
Learn all about thought leadership and how you can use PR to attain it
There are plenty of corporate buzzwords and phrases floating around these days like “dashboard,” “human-to-human” and “goal digger.” Most of these will go just as quickly as they came. One that has remained throughout the years is “thought leadership,” and for good reason: It’s important.
You may have been told that your company or CEO needs to be positioned as a thought-leader in your industry but don’t really know what all the excitement is about. With help from PR, you can gain a better understanding of this vital term and achieve it for your company.