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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to get ChatGPT to cite your brand

Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.

 


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Topics: PR tips, reputation management, artificial intelligence, AI Visibility, AI and PR

How to respond to a viral brand attack

A critic with a huge audience can send thousands of strangers to your reviews and phone lines in minutes, so your response plan needs to exist before the post does.

 

A celebrity's complaint about a Brooklyn shop reached millions of followers within minutes, and the shop's team absorbed the fallout. Your brand faces the same exposure when any large account targets it. This post shows you how to respond to a viral brand attack with a three-step plan that protects your reviews and your reputation.


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Topics: reputation management, crisis communications, shared media, social media

What's the difference between crisis communications plans and crisis playbooks?

Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare for faster, more consistent responses.

 


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Topics: public relations, PR tips, reputation management, crisis communications

How does public relations help home services franchises grow?

Learn how public relations for home services franchises builds brand authority, strengthens local trust, earns media coverage, and supports scalable growth.

 


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Topics: public relations, reputation management, crisis communications, online reputation management, AI Visibility

Media training for executives: When message discipline breaks down

Learn why media training for executives can falter under pressure and how disciplined preparation protects credibility, brand authority, and trust.

 


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Topics: media relations, public relations, reputation management, spokesperson training, communications

In-house public relations vs. an AI relations agency: Who builds authority?

Compare in-house public relations with an AI relations agency to learn which approach strengthens authority, earned media visibility, and long-term marketing growth.

 


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Topics: digital PR, public relations, PR tips, reputation management, thought leadership, branding, earned media, AI Visibility

How to build a reputational risk radar your CEO can trust


Build a 30-day dashboard for social media and reputation management with social listening, SERP monitoring, KPIs, alert thresholds, and executive reporting cadence.

 


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Topics: public relations, reputation management, branding, CMO, social media, AI Visibility

Rethinking social media and reputation management for CMOs


Learn how CMOs can strengthen social media and reputation management with proactive monitoring, earned media, and crisis-ready communication plans.

 


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Topics: public relations, reputation management, branding, CMO, social media

When to use a crisis management firm for social media backlash

Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.

 


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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility

How reputation management gives your brand a strategic pricing lever

Learn how reputation management in public relations strengthens trust, supports premium pricing, and drives revenue through earned media and authority building.

 


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Topics: public relations, reputation management, crisis communications

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