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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

3 reasons why online reviews are important to your customers

Reviews help your customers make easier and better-informed decisions during the buying process.


When purchasing a product online, you’re likely more inclined to buy the product with five stars versus one star. 


A product with a five-star review has that status for a reason. Whether from quality, popularity, or usability, a stellar review is an appealing tool for customers when deciding what product to buy.

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Topics: reputation management, online review management, online reputation management

Stop giving attention to negative content about your organization

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content. 


While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. 

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Topics: reputation management, crisis communications, online review management

How does social media help companies with communications and reputation?

Find out why your business needs a strong social media presence for corporate communications and reputation management.


The digital age has led to social media becoming an integral part of corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers, employees, investors, and the general public. 


Social media often gets referred to as “shared media,” and for good reason. It’s easy to share everything from images and opinions to reviews and recommendations in just a few seconds. Social media also has extensive reach with millions of people around the world logging in to different platforms every day. This shareability makes it an ideal tool for businesses to potentially share content with mass audiences in real-time.

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Topics: reputation management, shared media, social media

How to improve your company’s SEO and online reputation with Yahoo Local

Optimize your business listing on Yahoo Local reviews


Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.


With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.

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Topics: reputation management, online reputation management

Dealing with external criticism: A concise guide

You can manage inaccuracies about your brand


Whether or not we notice, people observe how we deal with complaints about us. Our response speaks volumes. And this is the case not just in regular life but in companies as well, whether the complaints are made in person or online.


When responding to complaints, you must be careful not to go with guns blazing; you don’t have to keep mum either. This is because you could seem desperate to hide something, and thus, misinformation about your brand would be seen as true.

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Topics: PR tips, reputation management

Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Reputation management relies on strong inclusion efforts.


An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 

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Topics: reputation management, crisis communications

Improve your BBB rating with these 4 easy tips

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 

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Topics: public relations, PR tips, reputation management, online reputation management

It’s awards season. Was your company nominated?

Use these PR tactics to gain recognition and visibility for your company with the right industry awards

At this time of year, awards shows dominate the entertainment industry. Everyone is talking about the Oscars, the Grammys and other glamorous ceremonies. There are, undoubtedly, awards in your industry as well. Is your company in the running? If not, you are missing out on key opportunities to build your brand and separate yourself from your competition. 

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Topics: public relations, reputation management, awards

4 ways blogging can improve your PR efforts

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.


Bring more customers to your door with this important device

Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.

If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.

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Topics: public relations, reputation management, shared media

Social media and employment practices are changing

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?

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Topics: public relations, reputation management, shared media

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