The Public Relations Blog

Learn how global content dynamics impact your brand and how to use crisis and reputation management to protect your message worldwide.

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Topics: digital PR, reputation management, media

Learn how to protect your brand with smarter social media and reputation management by spotting warning signs of fake followers and inflated influence.

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Topics: reputation management, online reputation management, social media

Learn strategic social media techniques to enhance your brand's image using TikTok trends, ensuring consistent communication and positive audience perception.

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Topics: reputation management, social media

Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.

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Topics: reputation management, social media

Consistency on LinkedIn isn’t frequency. Learn how social media management on LinkedIn builds visibility through message alignment and trust.

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Topics: reputation management, social media

For more than two decades, public relations has shaped how the media, investors, and consumers perceive companies. Today, the same principles that once influenced headlines and search rankings are now teaching artificial intelligence what to believe about brands. This new reality has given rise to a discipline Axia Public Relations calls content reputation engineering — the practice of shaping, protecting, and enhancing how generative AI systems understand and represent your company.

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Topics: reputation management, artificial intelligence

Learn how Instagram’s updates affect your social media and reputation management strategy with verified profiles and earned trust.

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Topics: reputation management, online reputation management, social media

Stay ahead of fast-moving headlines with AI insights. Predict news cycles, track sentiment, and protect your brand with Axia PR’s smart crisis management.

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Topics: reputation management, online reputation management, earned media

Learn where AI can assist and fall short in reputation management in public relations — and how your team can keep human judgment at the center.

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Topics: reputation management

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content. 

 

While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. 

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Topics: reputation management, crisis communications, online reputation management