Warren Buffett said it best:
A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB).
Topics: public relations, PR tips, reputation management, online reputation management
Use these PR tactics to gain recognition and visibility for your company with the right industry awards
At this time of year, awards shows dominate the entertainment industry. Everyone is talking about the Oscars, the Grammys and other glamorous ceremonies. There are, undoubtedly, awards in your industry as well. Is your company in the running? If not, you are missing out on key opportunities to build your brand and separate yourself from your competition.
Topics: public relations, reputation management, awards
This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.
Bring more customers to your door with this important device
Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.
If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.
Topics: public relations, reputation management, shared media
PR explains what you need to know
Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?
Topics: public relations, reputation management, shared media
Follow these guidelines for corporate giving to earn a strong reputation.
Google’s "Don't be evil" slogan may give you a positive impression, but words alone don’t define reputation. Action does. Corporations must earn their reputations, and a socially responsible giving strategy is essential for building an enduring positive reputation.
Topics: public relations, reputation management
4 ways to make sure you are investing enough in this vital area
With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.
Topics: media relations, public relations, reputation management, large companies
Build on your company’s future and increase profits with the right tools
Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.
Topics: public relations, reputation management, awards, branding
Learn why PR is important and how to use it effectively for branding and business strategy
Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.
You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.
Topics: public relations, reputation management
Why you need both for successful PR campaigns
As a public relations professional, do you know the difference between strategies and tactics? Just like how many people incorrectly interchange the terms goals and objectives, they also confuse strategies and tactics. Everyone should understand and recognize the distinction between these important business terms.
Topics: public relations, reputation management
A crisis can happen to any business and the results can be devastating. Even something seemingly insignificant, like an off-the-cuff remark by a CEO or other top executive, can snowball into a major public relations nightmare. When it happens to your company, what can you do?
Here is a checklist your business can use to ensure you handle the problem in the most effective way.
Topics: public relations, reputation management, crisis communications
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