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The Public Relations Blog

What happens to companies who cut back on PR and marketing during a recession with Jason Mudd, CEO of Axia Public Relations

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. 

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR

8 tips for a successful media pitch to Forbes

Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance. People who read Forbes want to stay on top of today’s business news and are interested in wealth.


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Topics: media relations, earned media, news media

The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

 

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Topics: media relations, earned media, news media, On Top of PR

How extremes can add news value to your company’s story

Most companies want to be the best of the best — the first in innovation, the biggest company in a field — and consumers want to know who the best is. If you look at the news, you might notice that media outlets give special attention to stories with these extremes. That’s because such superlatives have great news value, and they can help your company earn media coverage if you demonstrate them honestly.


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Topics: media relations, earned media, news media

How oddity can add news value to your company’s story

Your company’s unique, entertaining stories can communicate your mission through earned media coverage.

 

When you think of news, you might imagine serious, consequential topics. While these make up a large part of news coverage, it’s important to remember that not all news has to be dire or grave. News is “what’s new,” and extraordinarily unique, odd, and novel events can be newsworthy.

 

Newsrooms look for stories that demonstrate news value, so if you want to generate earned media coverage for your company, you must incorporate the elements of news journalists look for in your media pitches. News consumers are more likely to care about and interact with news stories that contain these elements.


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Topics: media relations, earned media, news media

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

 

Tune in to learn how you can pitch a byline article to a news outlet!


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Topics: media relations, earned media, news media, On Top of PR

What are human interest stories and why are they newsworthy?

Showcase your company’s personality by pitching feature stories for earned media coverage.

 

With much of the news consisting of timely, serious stories known as “hard news,” people can find relief in “soft news,” which covers topics like lifestyle, arts and culture, and human interest stories. While emotion-based human interest stories (also called features) may seem weak compared to fact-heavy hard news stories, they serve an important purpose in journalism and have great news value.

 

If you’re looking to earn media coverage for your company, it’s important that your story ideas are newsworthy. Newsworthiness is a factor newsrooms use to determine which stories to pursue and publish. A newsworthy story depends on important news values — elements of news that make audiences care about your story.


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Topics: media relations, earned media, news media

How conflict can add news value to your brand’s story

Earn more news media coverage by pitching stories with conflict.

 

Everyone loves drama. Yes, even you. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

 

When a story has more news value, it becomes more newsworthy, meaning news consumers are more likely to care, interact, and engage with it. Newsrooms look for stories with great news value, so it’s important to incorporate elements of news in your pitches when trying to gain earned media coverage.


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Topics: media relations, earned media, news media

How consequential stories can earn media coverage for your company

To interest journalists, pitch stories with news that will greatly affect target audiences.

 

When you think about what you see and hear in the news, you may generate a negative image. Extremely serious and urgent news stories often find priority in the news cycle, and these stories can often leave an emotional impact on news consumers. One reason for this emotional impact is because news consumers recognize that these stories carry consequence. When you know that something could change your life, in many cases negatively, you’re more likely to care about it and pay attention.


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Topics: media relations, earned media, news media

How impact can make your brand and story newsworthy

Stories that affect more people are more likely to earn media coverage.

 

Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right? That’s because the event is not just literally an impact. The event has impact, meaning it affects a great number of people.


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Topics: media relations, earned media, news media

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