Earned media coverage should be important to your company
Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media. It’s a combination of fear, of rejection, of insecurity, of making a cold call, and of not having newsworthy content to share.
Earned media coverage should be important to your company because it builds a brand while advertising supports it. As a company executive, it’s not your job to micromanage, but it is your job to ensure your company sees success by building credibility and awareness. Give your marketing team the resources it needs to be as successful as possible.