<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Making your media pitches stand out with Qwoted’s Vannyda Thach

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR

What you should know about earning media coverage with Jason Mudd of Axia Public Relations

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR, solocast

What should I know about media relations and earned media coverage before hiring a PR firm?

If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

 

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

 

This guide details what every brand should know before hiring a PR firm or launching a media relations program.


Read More

Topics: media relations, earned media, news media

Getting More Media Coverage by Making Journalists’ Lives Easier

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR

What happens when spokespeople can’t commit to news interviews?

In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. 

 

However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.


Read More

Topics: media relations, spokesperson training

Get to know the TV newsroom decision-makers

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

 

Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together? 


Read More

Topics: media relations, earned media, news media

Measuring media relations success: It’s about results, not vanity

When it comes to media relations, what defines success?

 

For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.


Read More

Topics: media relations, measurement, earned media, news media

Best practices for producing PR events

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR

The art of pitching: Find compelling narratives to resonate with audiences

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

 

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.


Read More

Topics: media relations, earned media, news media

Media relations best practices with Axia’s David Triana

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories