The Public Relations Blog
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In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships
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Topics: media relations, earned media, news media, On Top of PR
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
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Topics: media relations, earned media, news media, On Top of PR, solocast
If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.
That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.
This guide details what every brand should know before hiring a PR firm or launching a media relations program.
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Topics: media relations, earned media, news media
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.
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Topics: media relations, earned media, news media, On Top of PR
In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news.
However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.
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Topics: media relations, spokesperson training
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Topics: media relations, earned media, news media, On Top of PR
Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.
When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.
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Topics: media relations, earned media, news media
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
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Topics: media relations, earned media, news media, On Top of PR
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