The Public Relations Blog

Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.

Learn how a public relations agency builds long-term media trust by focusing on accuracy, timeliness, and value, not just press coverage.

You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases. It takes trust, timely relevance, and a strong sense of mutual value.

If you work in corporate marketing, you’ve likely received an email that looks like an exclusive media opportunity. It promises national TV exposure, professional production, and access to millions of viewers. The catch: there’s a hefty fee.

Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.

What data reveals — and what your brand can do about it

96% of AI citations come from earned media coverage. Only 1% cite press releases.

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.

Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.

Strategic coverage builds trust, drives SEO, and positions your brand as a leader — work with the best PR agency to stand out where it matters.

Media relations can build credibility or break it. Learning from real newsroom experiences offers clear lessons on how to earn trust, share stories effectively, and avoid common PR missteps.

Imagine you're sitting in a busy newsroom filled with reporters racing against deadlines. You have a story pitch in mind that you believe is newsworthy. But how do you make sure this reporter, who is juggling multiple assignments, sees the value in what you're offering?

The answer lies in presenting a complete and engaging story. No reporter wants to take bits and pieces of an idea and turn it into something publishable on their own. They prefer receiving a pitch that's press-ready, packed with every element they need.

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

Tune in to learn more!