The Public Relations Blog
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Learn how news release newswire distribution supports visibility and why earned media builds lasting authority, trust, and measurable business value.
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Topics: media relations, public relations, PR tips, news release, branding, earned media, press release syndication services, press release syndication
Learn why media training for executives can falter under pressure and how disciplined preparation protects credibility, brand authority, and trust.
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Topics: media relations, public relations, reputation management, spokesperson training, communications
Learn why media training for executives can sharpen messaging, reduce risk, and build confidence before a high-stakes product or company launch.
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Topics: media relations, media, crisis communications, earned media
You work hard to earn media coverage, and missing a link back to your site doesn't mean the coverage failed you.
A respected outlet covers your company, product, or latest announcement — but then you notice the story doesn’t include a link back to your website. It can feel like the coverage came up short, even when it delivers exactly what a link can't: third-party validation of your brand.
This post explains why credible outlets handle links this way and what that means for setting realistic expectations around earned media.
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Topics: media relations, earned media, owned media, news media, web media, raising awareness
Big headlines don’t always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day. Editors at larger publications scan those niche sources for signals — new data points, emerging players, and experts who can explain complex shifts in plain English. If your name keeps showing up there, bigger stages will likely follow.
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Topics: media relations, earned media, news media
Leadership transitions can be difficult. They create uncertainty, which affects everyone involved. Clear, consistent messaging is the key to addressing concerns and maintaining confidence during periods of organizational change.
Here are some ways PR can make the transition as smooth as possible:
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Topics: media relations, public relations, corporate communications, internal communications
When it comes to earned media, placement matters as much as the message. A great story in the wrong outlet might as well not be shared at all. That’s why one of the most strategic decisions in earning media coverage is selecting where you pitch your story and why.
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Topics: media relations, earned media, news media
In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
No one enjoys a cold email that misses the mark, especially journalists. With overflowing inboxes, daily deadlines, and shrinking editorial teams, reporters are more selective than ever about what pitches they open, consider, and actually pursue.
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Topics: media relations, earned media, news media
When you invest in a public relations agency to secure earned media coverage, you might expect to receive a list of all the media contacts they send pitches to on your behalf. However, due to licensing agreements with media database providers, PR firms are legally restricted from sharing media lists outside their agency.
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Topics: media relations, earned media, news media
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