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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What makes a news release headline compelling?

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

 

If you want your press release to stand out in a crowded media landscape, follow these seven elements of captivating headlines:


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Topics: media relations, earned media, news media

Why top-tier media coverage may not be the most effective PR strategy

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company.

 

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies. 


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Topics: media relations, earned media, news media

11 tips to craft engaging press release headlines

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.

 

A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible. 


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Topics: media relations, earned media, news media

Journalist PR responses under 3% for third straight quarter

A study shows journalists are increasingly overwhelmed with pitches and media requests in an era of dwindling newsrooms.

 

A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.  


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Topics: media relations, earned media, news media

HARO Shifts to Connectively: What does this mean for PR professionals?

The rebranding of HARO by Cision may be a game-changer for PR professionals.

 

In the fast-changing landscape of public relations, we continuously seek tools to streamline processes and maximize value for clients. The recent rebranding of HARO (Help a Reporter Out), an online platform that connects journalists with expert sources for their news stories and reporting, to Connectively represents an exciting shift in PR outreach capabilities.


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Topics: media relations, earned media, news media

A Beginner’s Glossary to Media Jargon

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office.

 

Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example,  provides public relations practitioners with an invaluable reference to navigate the communications industry. 


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Topics: media relations, earned media, news media

5 steps to build an effective media list

Keep your news contacts updated so your company can quickly earn media coverage.

 

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more. 


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Topics: media relations, earned media, news media

Why PR pros should use news releases to reach media in 2024

News releases focusing strictly on news value are more effective than press releases in today's media landscape.

 

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

 

So what’s the difference?


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Topics: media relations, news release, earned media, news media

12 ways journalists annoy PR professionals

To better the PR pro/journalist relationship, avoid these common mistakes.

 

Public relations professionals and journalists have a symbiotic yet strained relationship at times. As a PR veteran who worked with the media for over 15 years, I've encountered recurring habits among reporters that annoy even the most experienced PR pros. 

 

Though many journalists are a pleasure to work with, a few key etiquette tweaks could go a long way toward smoothing out communication.


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Topics: media relations, earned media, news media

Media Relations Best Practices With Axia

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR

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