The Public Relations Blog

4 things journalists want you to know

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.

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Topics: Media Relations, Featured, PR Tips, Media, News media

Earning media coverage is harder than ever

Rethink media relations’ role in your communication strategy

Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.

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Topics: Media Relations, News media

3 reasons why your company needs media relations

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.

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Topics: Media Relations, Earned media

Don’t count on favors for earned media coverage

A newsworthy story doesn’t require a favor

A public relations insider knows that relationships matter when connecting with reporters. You must build and maintain relationships with journalists in order to receive quality media coverage. And you can’t call it a relationship when you’re simply asking a favor. A relationship benefits you and the media outlet, while a favor is requesting a reporter or contact give your company preferential treatment through media coverage.

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Topics: Media Relations, Earned media

How the public’s lack of trust in the media affects your company

3 ways your company can rise above the fray and maintain a positive image

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. One surprising finding was that participants ranked newspaper and television news lowest, next to Congress, among major institutions they trust.

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Topics: Media Relations, Media, Earned media, Owned media

Lessons in pitching: Tell the whole story

3 tips to improve your pitches

For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest. So, I gave him plenty. I repitched the story, providing details about an 88-year-old dying artist, who was bedridden and painting with an easel sprawled out on his stomach. This time, my editor approved the story.

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Topics: Media Relations, PR Tips, Earned media

Don’t lead with paid media coverage

Our recommendations to make paid media your last resort

Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company. This isn’t right. In fact, your company should make paid media its last resort.

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Topics: Media Relations, Earned media, Paid Media

The social media news desk: The big earned media opportunity your PR is missing

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

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Topics: Media Relations, Shared Media, Earned media, Owned media

Learning from the media

What you should know

Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. These professionals all understand that getting the media’s attention isn’t as easy as one may think.

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Topics: Media Relations, Public Relations, Earned media

9 ways to amplify your earned media coverage

How to recycle your media coverage to gain more visibility

Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

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Topics: Media Relations, Earned media

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