<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

3 ways PR pros can create a great experience for reporters and the news media

Use three points to make a pitch that a media professional would love

 

Pitching stories is one of the key parts to a successful public relations plan. Those that want their stories pitched have the story. However, they need one other key ingredient for success: what the reporters are interested in.

 


Read More

Topics: media relations, PR tips

What's the difference between distributing your company's news and pitching it?

There’s more than one way to release company news. If you’re starting out in the public relations industry or you work for a company that wants to earn media coverage, it’s important to know the best way to share news. Here, Axia Public Relations describes the difference between distributing news and pitching it.

 


Read More

Topics: media relations

What does evergreen mean for the media?

Journalists want evergreen content; pitch stories that stay relevant

 

Evergreen is a term in journalism and public relations that means the content isn’t time sensitive. It’s news your company shares that doesn’t have a shelf life and won’t go stale. Evergreen stories are perpetually relevant and always interesting to readers. It’s not breaking news or specific to a season or holiday. 

 


Read More

Topics: media relations

21 mistakes you’re making when you pitch to the news media

Getting media coverage for your company can seem daunting, especially for a newbie or someone who doesn’t understand how the news media works. It’s possible to earn media coverage without writing a news release; you just need to make sure you’re pitching your company the right way. Here’s a list of 21 mistakes you might be making when you pitch your company to the news media.


Read More

Topics: media relations

Media relations during COVID-19

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 for more.

 

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this:

 


Read More

Topics: media relations

What to do when the media calls

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage. These tips will help you manage calls from the media. 

 


Read More

Topics: media relations

Get news coverage for your CPA firm

Thirteen tips for being included in a news story

 

News media coverage is important and necessary for CPA firms because it improves your company’s overall reputation with the public. Inclusion in news stories also helps place your CPA firm at the forefront of new customers’ minds as well as solidify your company as the best choice for current customers. 


The hundred dollar question you may be asking yourself is how does a CPA firm get in the news?


Read More

Topics: media relations

Generate news for your business

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.

 


Read More

Topics: media relations

Why you should ask about a newsroom’s daybook

Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future. If you want the news team to cover your story, you need to be in that daybook. And, if you have a big announcement, you want to be first on the list. It’s important to know where you rank on the list because the list could be five things, or it could be 20.


Read More

Topics: media relations

4 things journalists want you to know

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.


Read More

Topics: media relations, PR tips, media, news media

Liked this blog post? Share it with others!

   

Comment on This Article