The Public Relations Blog

Your company doesn’t always have big announcements, but you still need attention in top-tier publications. A strong PR strategy doesn’t rely solely on launches or major milestones. Consistent earned media and strategic media relations protect and grow your brand’s authority, credibility, and visibility.

When you don’t have big news to share, manufacture timeliness, refine your pitch structure and voice, use credible data, and follow up thoughtfully to secure media coverage.

In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.

Tune in to learn more!

Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.

Learn how a public relations agency builds long-term media trust by focusing on accuracy, timeliness, and value, not just press coverage.

You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases. It takes trust, timely relevance, and a strong sense of mutual value.

If you work in corporate marketing, you’ve likely received an email that looks like an exclusive media opportunity. It promises national TV exposure, professional production, and access to millions of viewers. The catch: there’s a hefty fee.

Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.

Updated October 22, 2026

Learn what data reveals about AI citing news releases and what your brand can do about it.

When prospective buyers are researching options, you want generative AI systems to mention your brand. To get there, it's important to know how news releases (also called press releases) fit into AI visibility. 

Muck Rack's 2026 Generative Pulse report revealed that earned media accounts for 84% of LLM citations, and only 1% of citations point directly back to news releases. While that 1% is small, it's a five-times increase from 2025, when news releases made up only 0.2% of AI citations.

It's clear that third-party journalistic coverage is the true driver of AI visibility. Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility, and your release may lead to earned media.

Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.

Strategic coverage builds trust, drives SEO, and positions your brand as a leader — work with the best PR agency to stand out where it matters.

Media relations can build credibility or break it. Learning from real newsroom experiences offers clear lessons on how to earn trust, share stories effectively, and avoid common PR missteps.