The Public Relations Blog
Pitch stories that happen near your target audience to catch journalists’ attention.
When pitching stories to journalists to earn media coverage, your story must stand out if you want them to accept it. As a marketing and communications professional working with news media, you need to understand what journalists look for when scanning pitches if you want them to pick up your story.
Highlight the currency of your media pitches to interest journalists.
When you consume news, you may notice a pattern: Most news is timely. Likely, you prefer to hear about events that happened recently — the more current, the more interesting. This is called timeliness, and it’s one of the most important pillars of newsworthiness.
Catch journalists’ and news consumers’ attention with well-known names.
Have you ever seen a news story about a celebrity doing something ordinary and thought, “Why do people care?”
The answer: Because they are a celebrity! A story pitch featuring a famous person is likely to catch a journalist's attention, and the story they publish will likely catch a news consumer’s attention in turn.