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There are reasons why PR pros prefer one to the other
Meltwater and Cision are software as a service products that PR and marketing teams use for media monitoring, social listening, engagement, identifying relevant influencers, creating and sharing relevant content, and tracking the content’s effect.
Essentially, both solutions assist marketers and PR pros with their communication ambitions so they can target, reach, and engage their audience.
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Topics: PR tips, technology, PR projects
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