The Public Relations Blog
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Media coverage should matter to your mortgage company
Do you know why news coverage is such a plus for a company and why it matters?
The top two reasons we see are that positive news coverage helps you improve your company’s reputation as well as placing your mortgage company at the forefront of new customers’ minds. Some company executives may be surprised to find their customers may not know about your mortgage company until they see your company included in a news story. Then your company is on your prospective client’s radar when they need a mortgage.