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The Public Relations Blog

The 2%: You’re talking to yourself and why no one likes your social media posts

Many industry analysts agree that organic reach for company Facebook Pages is now as low as 2%, and some speculate it’s even lower (without sponsoring those posts). You must pay to play.

If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so.

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Topics: Social Media, Investment, PESO, Shared Media

Why billing by the hour (and by the word) might be unethical

Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour.

 

Many professional services firms – including some great law firms, accounting firms, engineering firms, architecture firms, and public relations firms – bill hourly. Our firm is somewhat of an anomaly, as we don’t bill hourly.

 

In fact, with all due respect to our professional service colleagues who do, we have personal and corporate ethical issues with hourly billing. And we are not alone in this opinion. While you might not share our belief, we’ll explain in this blog post our ethical concerns, why brevity is key, and why results ultimately matter more.

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Topics: Investment, Earned media

Use Google to verify a PR firm’s capabilities

How you can properly vet a company before doing business with them


We were in the final in-person pitch with a prospective client. The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way. While the company earned this reputation, the managers saw the errors of their ways and wanted to get a better handle on the company’s reputation after improving its operations and culture.

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Topics: SEO, Investment, PR measurement, Earned media

Overcoming 3 common PR measurement objections

You do have the time, money, and data to measure public relations


The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many:

  • You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns.
  • You see which media channels certain audiences are most responsive to.
  • You can predict future trends for better planning and agile response.
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Topics: Investment, PR measurement, PR evaluation, Earned media

Is blockchain for public relations?

Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.

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Topics: High Tech, Financial Services, Investment, Earned media

How to use data for real PR results

Applying the PDCA/Deming Cycle to public relations for strategic growth and improvement

Using measurement and evaluation (M&E) is a process that takes deliberate planning to thoroughly implement. It’s more than lifting some data from your analytics software and hoping to do better next month. Our previous blog posts discussed the difference between measurement and evaluation, the importance of knowing your purpose in this process, what kind of measurement data to collect and how to create SMART goals.

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Topics: Public Relations, Investment, PR measurement, Earned media

How long until you start seeing results from PR?

Is 3 months too soon? Is a year too long? Learn more about what PR can and can’t do for your business

You’ve signed on with a new public relations agency. It’s been several months and you’re not seeing any real results. Should you give the firm more time? Or, is it time to find a new PR firm?

You know PR is an ongoing process; yet, you need to have something concrete to show the C-suite or board of directors to justify the expense. This post will help explain what you can expect from your PR firm and in what time frame.

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Topics: Public Relations, Featured, Investment

How do you measure PR?

5 ways you can evaluate your PR efforts

Is your public relations campaign working? There are many tactics you can use to measure the effectiveness of your PR efforts. Here are five methods to determine if your campaign is successful.

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Topics: Public Relations, Featured, Investment, PR measurement

Why measure PR efforts?

4 reasons you should pay attention to metrics

Any well-crafted public relations campaign has many steps from beginning to end, and measurement and evaluation are critical elements. Sometimes, businesses underestimate the value of the measurement step or dismiss it altogether. Why do you need to measure your PR efforts?

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Topics: Public Relations, Featured, Investment, PR measurement

What’s the difference between PR and advertising?

3 key ways public relations and advertising differ in their benefits to a business

Those who aren’t working in public relations or advertising may not be familiar with what sets the two fields apart. While both are meant to help brands thrive, each has different roles. PR, achieved largely through earned media, helps build a brand by offering a level of authenticity that paid media advertisements cannot provide. Advertising helps support the brand by reiterating messages and graphics that help the public recognize the brand and its benefits.

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Topics: Public Relations, Featured, Investment

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