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The Public Relations Blog

5 metrics you should measure in PR

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations?

Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and month/month change amounts. Those are hopefully all numbers already in your data toolbox. You also must include metrics particular to PR.

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Topics: Public Relations, Featured, Data, Measurement, Earned media

Data analytics for public relations

Which analytics matter most in PR? How do I know what to measure?

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

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Topics: Public Relations, Featured, PR Tips, Data, Earned media

3 principles to help you build a data-driven communications culture

Learn to use data to drive your communications strategy

Some business owners and managers say that if they spend all their time logging data, they will never get any real work done. If you feel there’s some truth to this, here are some points to consider that will help you utilize data in a more productive way.

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Topics: Public Relations, Featured, Data

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