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The Public Relations Blog

Emily Barrett




Recent Posts:

What is social media?

A necessary tool to successful PR campaigns

 

Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 

 

Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users.


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Topics: PR tips, owned media, social media

Create social media content that attracts and engages users

Each social media platform should have uniquely tailored content

 

Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. 

 

What if I told you that your company is doing social media all wrong? Stay with me.

 

To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate. 


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Topics: owned media, social media

Why are men hooked on Pinterest recently?

Marketers should take note: Men are finally migrating to Pinterest.

 

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

 

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

 

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 


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Topics: owned media, social media, web media

 

 

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