The Public Relations Blog
Three essential tools to evaluate your PR campaign’s success
Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach.
If you have an unsuccessful campaign and you don’t know because you never measured it, how can you call your company successful? You need to put in the work and measure, monitor, and evaluate your tactics to see if it’s successful and providing an ROI.
Social media is a necessary tool to successful PR campaigns
Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection.
Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users. To this end, you must customize each post so it is native to each platform. For example, you wouldn't post the same content on Instagram as you would on Facebook because the tone, audience, and demographics are different.
Each social media platform should have uniquely tailored content
Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users.
What if I told you that your company is doing social media all wrong? Stay with me.
To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate.
Marketers should take note: Men are finally migrating to Pinterest.
Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.
Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020.