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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The SEO-PR alliance: Why you need both for AI-era discoverability

Combine SEO for PR to build trust, gain authority, and stay discoverable as AI-driven platforms shape how audiences find and judge your brand.


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Topics: SEO, PR tips

How to monitor and improve your brand's AI search presence

Learn how to boost your brand’s presence in generative search by aligning content and PR with effective SEO for PR strategies.


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Topics: SEO, PR tips

Breaking down modern PR: Authority pages, content pillars, and distribution

Learn how to align authority pages, content pillars, and distribution to improve your SEO for PR and connect with the right audiences.


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Topics: SEO, PR tips

What’s the difference between GEO, AEO, and AI relations?

Artificial intelligence is changing how people discover, evaluate, and trust brands. When someone asks ChatGPT, Copilot, or Gemini a question about your industry, the answer they get — and the brands it references — can shape real-world buying decisions.

 

The question for every company is: Will your brand be part of that answer?


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Topics: SEO, artificial intelligence

Page not found: Search engine trust erosion

Outdated pages and broken links weaken your web media and search trust. Learn how to improve your web media to stay visible and reliable.


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Topics: SEO, web media

Five SEO mistakes hurting your leadership profile

Improve how your leadership is seen online by avoiding five SEO errors with help from a trusted public relations company.


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Topics: SEO

PR without SEO don't work

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.


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Topics: SEO, PR tips

How press releases are powering generative engine optimization and answer engine optimization

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.


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Topics: SEO, news release, artificial intelligence

AI won't replace SEO: Here's what you still need

SEO for PR helps connect your brand’s content, media, and message with the real audiences searching for relevance — not just automation.


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Topics: SEO, artificial intelligence

95% of AI citations come from PR content

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

 

Tune in to learn more!


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Topics: SEO, On Top of PR, artificial intelligence

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