SERP is a buzzword used in the digital marketing space. Do you know what it means?
Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.
The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.
Every search engine has a unique algorithm and displays two primary types of search results on the SERP.