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The Public Relations Blog

What is SEO automation?

Cut down on manual work and put your search engine optimization efforts on autopilot


Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 


Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 

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Topics: SEO, online public relations

Difference between a webpage's page title and headline

Learn the difference between a page title and a headline of your webpage


Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 


One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.

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Topics: SEO, PR tips, online public relations

SEO blunders that can hurt your SERP performance

Improve your website rankings by avoiding search engine optimization mistakes


A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 


However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.

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Topics: SEO, online public relations

Must-know WordPress SEO hacks

Rank your website higher on SERPs with these effective WordPress SEO hacks


Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 


If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 

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Topics: SEO, online public relations

Everything you need to know about technical SEO audits

Optimize your business website with technical aspects to rank higher


Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.


Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 

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Topics: SEO, online public relations, web design & development

Why does your company's website need a sitemap?

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.


What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.

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Topics: SEO, web design & development

Five smart integrations to add to your website

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences


You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!

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Topics: SEO, web design & development

Five SEO best practices for website page titles

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines


Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.

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Topics: SEO, web design & development

Four SEO best practices for website photography

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.


We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 

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Topics: SEO, online public relations, web design & development

Do you still need meta tag keywords in your site header for SEO?

Explore the need for meta tag keywords and further enhance your website reach with ease


Since the inception of the internet, websites have become a decisive component in creating a brand's digital image. Most consumers are online, which is why businesses prefer to optimize their virtual platforms to attract leads. Good SEO techniques and their elements can efficiently help web pages secure more visitors. Meta tag keywords communicate with search engines by helping them ascertain the topic of a web page.


Google's algorithms are quick and smart. They seek, analyze, and provide the most relevant results to the users. In earlier days, developers filled meta tags with effective keywords, which led to their increased popularity. Let’s explore the relevance of these techniques.

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Topics: SEO, online public relations, web design & development

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