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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How do search results pages rank content?

Improve your company's digital visibility through the discovery, relevance, and authority stages.


Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

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Topics: SEO, owned media, web media

How to use Google’s EEAT for quality online content

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.


Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.

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Topics: SEO, owned media, web media

How to use Google Autocomplete for higher search authority

Strategically optimize for autocomplete to boost your website traffic and convert more leads online.


Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website. 

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Topics: digital PR, SEO, PR tips

The SEO impact of commercial newswire releases

Commercial newswire news releases may be an asset, but they must be used judiciously.


Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

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Topics: SEO, earned media, news media

Blogging isn't boring — it's impactful

Blogging helps your business grow SEO and generate leads.


What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 


Search engines love blogging. They reward sites that actively blog, following these best practices:

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Topics: SEO, owned media, web media

No tricks, just content with Dave Auchter

In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. Dave shares his no tricks, just content. They also discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. 


Tune in to learn more!

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Topics: SEO, web marketing, On Top of PR

Combining SEO and PR: 5 ways to optimize your website

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

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Topics: SEO, online public relations, web design & development

Why you should combine PR and SEO tactics to get better results online

It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results?


From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. With this approach, you’ll be able to help your company expand, reach higher search engine rankings, and reach a far wider audience. 

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Topics: SEO, PR tips

How do search results pages rank content?

Learn how search engines rank content, and how to use it to your benefit. 


Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 


Content is ranked in three different stages:

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Topics: SEO, online public relations

4 strategies for implementing SEO in your digital marketing measures

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.


You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

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Topics: SEO, online public relations

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