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The Public Relations Blog

3 surefire ways to increase your website’s domain authority

Search engine optimization is an essential part of increasing domain authority.

 

Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement. Understanding how to effectively increase your domain authority ranking through search engine optimization is essential for positioning your website at the top of a potential customer’s search results.


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Topics: SEO, online public relations

What to do when your SEO ranking suddenly drops

Use these tips if you unexpectedly start ranking lower on search engine results pages. 

 

Search engines play a vital role in developing your brand. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

 

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. If the latter part is bugging you lately, don’t panic. An abrupt drop in your website traffic can be remedied – investigate the issue to get things back on track.


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Topics: SEO, online public relations

3 meta description mistakes to avoid, always

Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it. 

 

Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.

 

A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.


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Topics: SEO, online public relations

What PR pros need to know about using SEO keyword phrases

With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers. The best way to do this is to create a list of SEO keywords for your company. 

 

SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. You want to associate the phrases your target audience is using with your company or website. But to find the best keywords for your company, you must first conduct keyword research. 


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Topics: SEO, owned media, web media

What is SEO automation?

Cut down on manual work and put your search engine optimization efforts on autopilot

 

Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 

 

Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 


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Topics: SEO, online public relations

Difference between a webpage's page title and headline

Learn the difference between a page title and a headline of your webpage

 

Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 

 

One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.


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Topics: SEO, PR tips, online public relations

SEO blunders that can hurt your SERP performance

Improve your website rankings by avoiding search engine optimization mistakes

 

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 

 

However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.


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Topics: SEO, online public relations

Must-know WordPress SEO hacks

Rank your website higher on SERPs with these effective WordPress SEO hacks

 

Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 

 

If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 


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Topics: SEO, online public relations

Everything you need to know about technical SEO audits

Optimize your business website with technical aspects to rank higher

 

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

 

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 


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Topics: SEO, online public relations, web design & development

Why does your company's website need a sitemap?

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.

 

What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.


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Topics: SEO, web design & development

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