The Public Relations Blog

What are content tags? What are they used for?

Make your website content “findable” to you and your customers with content tags

 

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.


The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.


Read More

Topics: SEO, online public relations, web design & development

The importance of SEO freshness factor

Do you know about the freshness factor? 

 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

 

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!


Read More

Topics: SEO, online public relations, owned media

How do search engines generate the SERP?

The three steps search engines follow to rank search results

 

Are you curious about how search engines generate the ranking list called SERPs?

 

If you know what SERPs are and what elements they incorporate, it’s easy to understand their workings.

 

Search engines generate search results in a three-step process. 


Read More

Topics: SEO, PR tips, online public relations

What is SERP? Search Engine Results Page Explained.

SERP is a buzzword used in the digital marketing space. Do you know what it means?

 

Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.

 

The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.

 

Every search engine has a unique algorithm and displays two primary types of search results on the SERP.


Read More

Topics: SEO, web media

4 biggest mistakes when hiring an SEO company

Search engine optimization is a great strategy to grow your online traffic, leads, and sales. When you do it right, you can earn a position at the top of Google’s search results. On the flip side, if you hire an inexperienced or unethical SEO company, you’re simply wasting your money. 


Read More

Topics: SEO

What's the difference between on-site and off-site search engine optimization?

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).


Read More

Topics: SEO, web media

3 ways good PR habits improve your search engine optimization

How to easily boost your company’s SEO

Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google.


Read More

Topics: SEO, owned media

3 critical PR tactics to help you rank # 1 on Google

How to use PR methods to rank high on search engine results


Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It’s true that media relations are a big part of PR. However, PR comes with many additional benefits for your company.


Read More

Topics: SEO

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.


Read More

Topics: SEO, inbound marketing

3 easy tips for writing the best blog post ever

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.


Read More

Topics: SEO, blog, owned media

Liked this blog post? Share it with others!

   

Comment on This Article