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The Public Relations Blog

Why does your company's website need a sitemap?

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.

 

What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.


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Topics: SEO, web design & development

Five smart integrations to add to your website

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences

 

You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!


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Topics: SEO, web design & development

Five SEO best practices for website page titles

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines

 

Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.


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Topics: SEO, web design & development

Four SEO best practices for website photography

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.

 

We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 


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Topics: SEO, online public relations, web design & development

Do you still need meta tag keywords in your site header for SEO?

Explore the need for meta tag keywords and further enhance your website reach with ease

 

Since the inception of the internet, websites have become a decisive component in creating a brand's digital image. Most consumers are online, which is why businesses prefer to optimize their virtual platforms to attract leads. Good SEO techniques and their elements can efficiently help web pages secure more visitors. Meta tag keywords communicate with search engines by helping them ascertain the topic of a web page.

 

Google's algorithms are quick and smart. They seek, analyze, and provide the most relevant results to the users. In earlier days, developers filled meta tags with effective keywords, which led to their increased popularity. Let’s explore the relevance of these techniques.


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Topics: SEO, online public relations, web design & development

What is a SERP?

Understanding how SERPs function will help you produce well-planned content and web design.

 

Search engine results pages (SERPs) are web pages that display results for online queries submitted to search engines like Google. Organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results are commonly included on SERPs. While two SERPs can appear to be identical and contain many of the same effects, there are often important differences.


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Topics: SEO, web design & development

Best SEO practices for web page headlines

Harness the power of headlines and make them SEO-compliant.

 

As the online medium continues to grow and thrive, websites have become a mainstay for driving revenues to businesses. This burgeoning platform has been responsible for building a compelling online presence for brands and plays a vital role in targeting the consumer. 

 

Websites have multiple aspects associated with them that contribute to the ever-increasing user base of the business. One of the most significant elements imperative in making pages rank higher in search engines is the page’s headline. Having a direct impact on the visitor, headlines are instrumental in improving your virtual visibility.


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Topics: SEO, web design & development

What is search engine optimization (SEO)?

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices.

 

Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. 

 

Before getting into how SEO can help your company grow, let’s first learn more about SEO and how it affects your online presence.


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Topics: SEO, online public relations

Top 2021 SEO Trends to drive website traffic

For businesses that focus on generating online sales, search engine optimization is unarguably one of the best ways of generating organic traffic to your websites. However, for it to live up to its potential, SEO has to be implemented correctly. The importance of getting page one results on search engines can be seen from the fact that out of the 3.5 billion searches conducted every day, a mere 0.78% of the users click on a page two result. In sharp contrast, the first-ranked result grabs a CTR of 25.8%, according to Searchenginejournal.com. What these statistics demonstrate is the absolute importance of ranking on page one of search engines’ results to drive sufficient organic traffic to the website for onward conversion. Since Google’s algorithm is constantly evolving in an attempt to deliver better results, SEO practitioners must also keep tweaking their SEO strategies to maintain their rankings or improve their positions. Here is a rundown of some of the more significant SEO trends for 2021:


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Topics: SEO, online public relations

What are content tags? What are they used for?

Make your website content “findable” to you and your customers with content tags

 

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.


The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.


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Topics: SEO, online public relations, web design & development

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