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The Public Relations Blog

How does PR work?

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

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Topics: Public Relations, SEO, FAQ, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management, Crisis Communications

New Google Guidelines: What Doesn’t Kill PR Only Makes it Stronger

There are some new Google guidelines, and much buzz is circulating about how these rules will affect news releases (formerly known as press releases). Speculation is also swirling about how the guidelines may impact the PR industry and public relations firms as a whole.

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Topics: Public Relations, SEO, PR Tips

My Wife Naked, or, Why You Shouldn't Hire an SEO-Only Company

SEO: If your company has a website (what company doesn't?), you've undoubtedly wondered how to make it more effective at attracting leads and/or customers and growing your business.

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Topics: Digital PR, SEO

Social Media "Likes" Surpassing Links for Driving Search Engine Traffic

Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.

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Topics: Public Relations, SEO, Social Media

Digital PR - Using Search Data to Spot Trends

Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.

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Topics: Digital PR, Public Relations, SEO

6 Things You Need To Know About Social Media Marketing

Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.

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Topics: Digital PR, SEO, Social Media

Optimize YouTube Videos to increase Your Business' Visibility

The Power of YouTube: 20 Hours of New Videos Uploaded Every Minute

Over 60 percent of all the videos watched online originate from YouTube's servers. Last month, YouTube reached a milestone with 20 hours of video being uploaded every single minute of the day. YouTube offers a number of marketing opportunities to promote your business to its millions of online users worldwide.

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Topics: Public Relations, SEO, Social Media, Videos, Newsletter

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