The Public Relations Blog

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.

SEO for PR helps connect your brand’s content, media, and message with the real audiences searching for relevance — not just automation.

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

Tune in to learn more!

You and AI: Partnering for brand visibility

AI is reshaping how brands get discovered. To stay visible, PR strategies must go beyond search rankings and ensure brand content feeds into the algorithms shaping tomorrow’s results.

This unique SEO predictive search technique can suggest your company for 71% of search clicks.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.

As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.

Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips: