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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

New SEO: How to get cited in ChatGPT, Gemini, and Perplexity

Learn how SEO for PR helps your brand get cited by AI tools like ChatGPT by focusing on credibility, structure, and trusted content placement.

 

You have likely noticed SEO does not work the way it used to. Traditional methods like keyword cramming and backlink chasing are not delivering the same results for visibility and authority. This shift is being driven by tools like ChatGPT, Gemini, and Perplexity, which influence what users see before they ever click a link.


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Topics: public relations, SEO

What is thought leadership, and why does it matter?

Many organizations talk about thought leadership. Few can explain what it actually is, how it works, or why it delivers results when executed correctly.

 

That gap creates missed opportunities.


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Topics: SEO, thought leadership, artificial intelligence

Proof over promotion: Why PR is the new SEO

Search engines now reward reputation. Explore how SEO for PR helps build authority and boost your rankings with credible earned media.


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Topics: public relations, SEO

Fixing old blog posts to rank again

Breathe new life into content and drive traffic by optimizing old blog posts with SEO for PR strategies that keep your brand visible longer.


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Topics: SEO, PR tips

Google entity SEO is the future of brand discovery: Are you earning citations or losing ground?

Improve visibility and trust by aligning your digital footprint with smart SEO for PR to strengthen how search engines recognize your brand.


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Topics: SEO, PR tips

Press releases and LLMs: Does a newer competitor release outrank you?

Improve how your news ranks with SEO for PR by optimizing structure, keywords, and visibility for AI-powered search and large language models.


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Topics: SEO, PR tips

The SEO-PR alliance: Why you need both for AI-era discoverability

Combine SEO for PR to build trust, gain authority, and stay discoverable as AI-driven platforms shape how audiences find and judge your brand.


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Topics: SEO, PR tips

How to monitor and improve your brand's AI search presence

Learn how to boost your brand’s presence in generative search by aligning content and PR with effective SEO for PR strategies.


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Topics: SEO, PR tips

Breaking down modern PR: Authority pages, content pillars, and distribution

Learn how to align authority pages, content pillars, and distribution to improve your SEO for PR and connect with the right audiences.


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Topics: SEO, PR tips

What’s the difference between GEO, AEO, and AI relations?

Artificial intelligence is changing how people discover, evaluate, and trust brands. When someone asks ChatGPT, Copilot, or Gemini a question about your industry, the answer they get — and the brands it references — can shape real-world buying decisions.

 

The question for every company is: Will your brand be part of that answer?


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Topics: SEO, artificial intelligence

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