The Public Relations Blog

Outdated pages and broken links weaken your web media and search trust. Learn how to improve your web media to stay visible and reliable.

Improve how your leadership is seen online by avoiding five SEO errors with help from a trusted public relations company.

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.

SEO for PR helps connect your brand’s content, media, and message with the real audiences searching for relevance — not just automation.

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

Tune in to learn more!

You and AI: Partnering for brand visibility

AI is reshaping how brands get discovered. To stay visible, PR strategies must go beyond search rankings and ensure brand content feeds into the algorithms shaping tomorrow’s results.

Are you looking to boost your online visibility and attract more customers? We’re excited to unveil our new SEO packages, which address the needs of companies of all sizes. From keyword research to content optimization, we use a strategic, comprehensive approach to help your website rank higher on search engines.

This unique SEO predictive search technique can suggest your company for 71% of search clicks.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.

As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.