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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Lindsey Chastain




Recent Posts:

The Ultimate Guide to AI Communications and Positioning for PR Clients

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically.

 

Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy

 

Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape. The trends and themes that should inform messaging and positioning become clear by examining millions of posts and articles.


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Topics: technology, artificial intelligence

10 tips for writing clickable press release headlines

Hook readers with magnetic headlines and increase engagement online.

 

The press release headline is the first touchpoint readers have with your content. In an era of information overload, a weak headline means lost opportunities. Strong headlines draw attention amid the noise and condense your key message into a bite-sized preview. 

 

Use these proven tips to craft magnetic headlines that hook journalists and other readers. 


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Topics: earned media, news media

Why top-tier media coverage may not be the most effective PR strategy

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company.

 

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies. 


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Topics: media relations, earned media, news media

How to use Google Autocomplete for SEO

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

 

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.


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Topics: SEO, web marketing, owned media, web media

11 tips to craft engaging press release headlines

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.

 

A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible. 


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Topics: media relations, earned media, news media

The Emerging Role of AI in Public Relations

New advances in AI are transforming PR workflows and outcomes.

 

A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.


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Topics: digital PR, artificial intelligence

Journalist PR responses under 3% for third straight quarter

A study shows journalists are increasingly overwhelmed with pitches and media requests in an era of dwindling newsrooms.

 

A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.  


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Topics: media relations, earned media, news media

4 ways to earn media coverage from a news release

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.

 

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.


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Topics: news release, earned media, news media

Another look at Snoop Dogg’s masterful marketing head fake for Solo Stove

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value.

 

American rap icon Snoop Dogg set the internet ablaze in late November, announcing he was "giving up smoke." Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed. 


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Topics: digital PR, influencer marketing

9 ways OpenAI could have responded to unfolding crisis

PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.

 

OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly. 

 

Drawing from crisis management best practices, here are the key next steps for OpenAI:


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Topics: crisis communications, corporate communications

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