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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Lindsey Chastain

Recent Posts:

The SEO impact of commercial newswire releases

Commercial newswire news releases may be an asset, but they must be used judiciously.


Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

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Topics: SEO, earned media, news media

Top H1 2023 stories and how they were pitched

Marketers need to be more selective and creative when pitching ideas.


PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

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Topics: media relations, earned media, news media

3 steps B2C cybersecurity companies should know to earn national media coverage

Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices.


With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

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Topics: earned media, news media, cybersecurity

Why your home improvement company should care about earned media

Earned media will help your company get its “foot in the door” in a competitive home improvement industry.


Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more. 

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Topics: home improvement services, earned media, news media

The 4 R’s of Media Relations: Responsive, Resourceful, Rapid, and Respect

Transform your media relations with these four principles of communication.


The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media. 

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Topics: media relations, earned media, news media

The best media pitch is a story that's already done

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

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Topics: media relations, earned media, news media



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