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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Lindsey Chastain




Recent Posts:

What is search box optimization?

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

 

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?


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Topics: digital PR, owned media, web media

Stevie Awards: To brag or not to brag?

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand.

 

Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients. The American Business Awards are currently accepting nominations for the Stevie Awards, a well-known achievement for organizations and professionals worldwide.


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Topics: PR tips, awards

The art of pitching: Find compelling narratives to resonate with audiences

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

 

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.


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Topics: media relations, earned media, news media

Why PR Pros Need to Learn Digital Analytics

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value.

 

Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics. 


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Topics: PR tips

Best Practices for PR Amplification

Maximizing the Impact of Your Company's Media Coverage

 

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

 

There are several ways to amplify your coverage.


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Topics: PR tips, shared media, owned media, social media, web media

What’s in a name: How leading with brand names can boost pitch open rates

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

 

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.


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Topics: media relations, earned media, news media

How social media and ‘word of mouth’ sources are reshaping local news

Young Americans are embracing neighborhood updates from friends, family, and online forums.

 

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.


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Topics: shared media, earned media, social media, news media

Do clever or straightforward subject lines receive better open rates?

Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates.

 

The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?


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Topics: PR tips

How to use media relations strategically to boost SEO

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.

 

As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.


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Topics: media relations, SEO

When is the best time to send media pitches to reporters?

Understanding the optimal timing for pitches will help you pitch like a pro.

 

Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success. 


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Topics: media relations, earned media, news media

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