The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Recent Posts:
Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.
Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands.
In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.
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Topics: SEO, web marketing, owned media, web media
Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.
A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible.
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Topics: media relations, earned media, news media
New advances in AI are transforming PR workflows and outcomes.
A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.
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Topics: digital PR, artificial intelligence
A study shows journalists are increasingly overwhelmed with pitches and media requests in an era of dwindling newsrooms.
A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.
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Topics: media relations, earned media, news media
Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.
Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.
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Topics: news release, earned media, news media
Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value.
American rap icon Snoop Dogg set the internet ablaze in late November, announcing he was "giving up smoke." Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed.
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Topics: digital PR, influencer marketing
PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.
OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly.
Drawing from crisis management best practices, here are the key next steps for OpenAI:
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While keyword research takes time, it's worth the effort.
Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.
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Topics: SEO, owned media, web media
Visuals grab attention, tell a story, and expand coverage.
Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.
There are three key reasons why multimedia is essential in your news releases.
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Topics: news release, earned media, news media
Avoid forgettable and vague headlines with these quick tips to make for a better news release.
News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks.
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Topics: news release, earned media, news media
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