The Public Relations Blog

Visuals grab attention, tell a story, and expand coverage.

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

There are three key reasons why multimedia is essential in your news releases.

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 

The rebranding of HARO by Cision may be a game-changer for PR professionals.

In the fast-changing landscape of public relations, we continuously seek tools to streamline processes and maximize value for clients. The recent rebranding of HARO (Help a Reporter Out), an online platform that connects journalists with expert sources for their news stories and reporting, to Connectively represents an exciting shift in PR outreach capabilities.

Should PR pros rethink industry degrees, departments, and job titles?

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention.

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

Follow these 11 proven tips to amplify your exposure and recognition across your community.

Hourly billing models are outdated and underserve modern client relationships — here’s why.

As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach. However, while hourly billing once sufficed within purely labor-driven relationships, this antiquated model now warrants reconsideration, given modern client needs and partnership dynamics.

Both agencies distribute information to media outlets and the public, but they serve different purposes.

News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office.

Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example,  provides public relations practitioners with an invaluable reference to navigate the communications industry. 

The celebrity, industry legend, and prominent local all reveal the importance of branding.

Fame has many forms, from globally-known industry legends to niche, local celebrities. Some figures gain recognition through individual achievement, while others achieve prominence through association with existing icons. Throughout the spectrums of prominence and fame, the megastar and the prominent local both have influence on different audiences. 

While the pinnacle of superstardom may elude most, meticulous messaging and reputation management can help any individual or brand stand out and gain prominence. With the right strategy, even a locally prominent figure can command some influence. A strategic approach in branding and public relations is often the key to amplify visibility and progress from the obscure to the newsworthy. 

Keep your news contacts updated so your company can quickly earn media coverage.

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more.