The Public Relations Blog

Public relations isn’t a one-and-done tactic. It’s not a news release. It’s not a campaign. And it’s definitely not a short-term fix. 

 

PR is a long-term business strategy that builds your brand’s reputation, credibility, and industry influence over time. Like compounding interest, the return grows bigger the longer you stay invested.

 

At Axia Public Relations, we’ve worked with hundreds of brands over the past 20-plus years — and the clients who see the biggest impact are those who stick with PR for years, not weeks or months.

Read More

Use our step-by-step guide for measuring public relations the right way.

 

Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.

 

Too often, executives and public relations pros want to measure PR without establishing a research baseline.

 

Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.

 

Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 

Read More

Our PR agency created this 20-step process for getting earned media coverage for your company

 

We’ve previously discussed what earned media is and its role in public relations. However, knowing about earned media is one thing, and doing it is another. For someone unfamiliar with this process, it can seem almost impossible to know where to begin and how to get through it. However, there is help.

 

At Axia Public Relations, we’ve developed our own system for earned media we’d like to share with you. Here is a visual chart showing how we do things and an explanation of each step.

Read More